job description
Are you a digital storyteller with a passion for web optimization and brand growth? Tito Solutions is seeking a dynamic Website Content Manager to join our expanding team in Santa Rosa City. In this role, you will be the driving force behind our online presence, ensuring that every visitor enjoys a seamless, informative, and engaging brand experience.
As our Website Content Manager, you will lead the end-to-end content lifecycle, from strategic planning and creation to technical optimization and performance analysis. You will collaborate closely with our marketing and design teams to transform complex ideas into compelling web copy that ranks well on search engines and drives meaningful user action. If you have a sharp eye for detail, a data-driven mindset, and the ability to manage multifaceted web projects, we want to hear from you.
Responsibility
- Develop, implement, and maintain a comprehensive content calendar aligned with marketing goals.
- Create, edit, and publish high-quality, SEO-optimized content across the company website.
- Collaborate with cross-functional teams to ensure content consistency across all digital touchpoints.
- Conduct regular website audits to identify content gaps, broken links, and opportunities for user experience (UX) improvements.
- Monitor and report on web performance metrics, including traffic, bounce rates, and conversion goals using Google Analytics.
- Implement A/B testing strategies to optimize web pages for higher engagement and lead generation.
- Stay up-to-date with industry trends and search engine algorithm updates to keep our content strategy competitive.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in content management, copywriting, or digital marketing.
- Proficiency with Content Management Systems (CMS) such as WordPress, Shopify, or Webflow.
- Strong understanding of SEO best practices, keyword research, and on-page optimization.
- Excellent command of the English language with impeccable editing and proofreading skills.
- Basic knowledge of HTML/CSS is highly preferred for minor web adjustments.
- Data-driven mindset with the ability to translate analytics into actionable content strategies.