job description
Join Trapo Marketing as a Digital Marketing Executive and drive explosive growth through cutting-edge social media strategies in Baliâs vibrant digital landscape. This role is perfect for a creative, data-driven marketer passionate about short-form content, influencer collaboration, and organic e-commerce traffic generation across TikTok, Instagram, and Xiaohongshu (XHS).
Based in the dynamic hub of Canggu, Bali, youâll work with a forward-thinking team to amplify brand visibility, engage global audiences, and convert social engagement into measurable sales. Whether youâre crafting viral campaigns, optimizing content for SEO, or analyzing performance metrics, your work will directly impact our clientsâ success in the competitive digital marketplace.
We offer a collaborative, fast-paced environment where innovation is rewarded, and your ideas can shape the future of digital marketing in Southeast Asia. If you thrive in a role that blends creativity with analytics and love the idea of working in paradise, this is your opportunity to make a real difference.
Responsibility
- Develop and execute high-impact short-form video content strategies for TikTok, Instagram Reels, and XHS to boost brand awareness and engagement.
- Identify, onboard, and manage creator/influencer partnerships to drive authentic audience growth and conversions.
- Optimize content for SEO and platform algorithms to maximize organic reach and e-commerce traffic.
- Monitor and analyze KPIs (engagement rates, CTR, conversions) using tools like Google Analytics, Meta Business Suite, and TikTok Analytics.
- Collaborate with cross-functional teams to align social media campaigns with broader brand and sales objectives.
- Stay ahead of trends in social commerce, including live shopping, affiliate marketing, and UGC (user-generated content) strategies.
- Create and manage content calendars, ensuring consistent, on-brand publishing across all platforms.
- A/B test ad creatives, captions, and targeting to refine performance and ROI.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in digital marketing, with a focus on social media management and e-commerce growth.
- Proven track record of growing organic traffic and conversions on TikTok, Instagram, or XHS.
- Strong understanding of SEO, content marketing, and social media algorithms.
- Proficiency in analytics tools (Google Analytics, Meta Ads Manager, TikTok Analytics) and content creation tools (CapCut, Canva, Adobe Premiere).
- Excellent copywriting and storytelling skills for captions, scripts, and ad copy.
- Experience with influencer marketing and negotiating partnerships.
- Ability to work in a fast-paced, remote/hybrid environment with minimal supervision.