job description
Join Xiamen University Malaysia as a Content, Media & Communications Executive and play a pivotal role in shaping the university’s brand narrative across digital and traditional platforms. Based in the vibrant cultural hub of Denpasar, Bali, you will craft compelling content, manage social media strategies, and oversee multimedia production to engage students, faculty, and global audiences.
This role is perfect for a creative storyteller with a passion for education and digital innovation. You’ll collaborate with cross-functional teams to develop impactful campaigns, capture university life through photography and videography, and mentor student reporters to amplify authentic voices. Your work will drive awareness, foster community, and elevate the university’s reputation as a leading international institution.
If you thrive in a dynamic environment and want to make a tangible impact in higher education marketing, this is your opportunity to shine in one of Southeast Asia’s most exciting academic settings.
Responsibility
- Develop and execute a content strategy aligned with the university’s branding and recruitment goals, including blog posts, press releases, and newsletters.
- Manage and grow the university’s social media presence (LinkedIn, Instagram, Facebook, TikTok, etc.) with engaging, data-driven campaigns.
- Produce high-quality photography, videography, and graphic content for digital and print materials, ensuring brand consistency.
- Lead and mentor a team of student reporters to create authentic student-generated content and stories.
- Coordinate with academic departments to highlight research, events, and achievements through compelling narratives.
- Monitor media trends and analytics to optimize content performance and adjust strategies accordingly.
- Oversee the production of communication materials (brochures, presentations, email campaigns) for internal and external stakeholders.
- Collaborate with admissions and PR teams to support student recruitment and alumni engagement initiatives.
Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field; Master’s degree is a plus.
- Minimum 3 years of experience in content creation, social media management, or corporate communications, preferably in education or international organizations.
- Proven portfolio of writing, photography, or videography samples demonstrating creativity and professionalism.
- Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro), Canva, and social media management tools (e.g., Hootsuite, Buffer).
- Excellent English writing and editing skills; multilingual abilities (e.g., Mandarin, Bahasa Indonesia) are advantageous.
- Strong understanding of SEO, digital marketing, and analytics (Google Analytics, Meta Insights).
- Ability to work in a fast-paced, multicultural environment with stakeholders across different time zones.
- Passion for higher education, storytelling, and brand building with a student-centric approach.