job description
Are you a creative storyteller with a passion for TikTok and digital marketing? SK Jewellery, a leading name in the luxury jewelry industry, is seeking a dynamic TikTok Content Specialist & Marketing Executive to join our growing team in Bali, Indonesia (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung).
In this role, you will be at the forefront of our digital marketing strategy, crafting compelling TikTok content that resonates with our target audience and drives brand awareness, engagement, and sales. You’ll collaborate with cross-functional teams to develop innovative campaigns, analyze performance metrics, and optimize content for maximum impact. If you thrive in a fast-paced, creative environment and have a knack for viral trends, this is the perfect opportunity to elevate your career while working in one of the world’s most vibrant digital hubs.
As part of our team, you’ll enjoy a collaborative work culture, opportunities for professional growth, and the chance to work with a brand that values creativity and innovation. Whether you're based in Canggu’s digital nomad scene or Ubud’s artistic community, you’ll have the flexibility to work in a location that inspires you.
Join us and help shape the future of SK Jewellery’s digital presence in Southeast Asia!
Responsibility
- Develop and execute TikTok content strategies that align with brand goals and drive engagement.
- Create, edit, and publish high-quality, viral-worthy TikTok videos that showcase our products and brand story.
- Collaborate with the marketing team to integrate TikTok campaigns into broader digital marketing initiatives.
- Monitor and analyze TikTok performance metrics (views, engagement, conversions) to optimize content and strategy.
- Stay ahead of TikTok trends, algorithms, and best practices to ensure our content remains relevant and competitive.
- Work with influencers and creators to amplify our reach and build partnerships within the TikTok community.
- Assist in planning and executing digital marketing campaigns across multiple platforms (e.g., Instagram, Facebook, YouTube).
- Provide creative input for brand storytelling, product launches, and promotional events.
Qualifications
- Proven experience as a TikTok Content Creator, Social Media Manager, or Digital Marketer (portfolio required).
- Deep understanding of TikTok’s algorithm, trends, and content formats (e.g., duets, stitches, challenges).
- Proficiency in video editing tools (e.g., CapCut, Adobe Premiere Pro, InShot) and graphic design (Canva, Photoshop).
- Strong copywriting and storytelling skills with an eye for engaging, on-brand content.
- Experience with social media analytics tools (e.g., TikTok Analytics, Google Analytics, Meta Business Suite).
- Ability to work in a fast-paced, deadline-driven environment while maintaining creativity and attention to detail.
- Fluency in English; additional languages (e.g., Bahasa Indonesia) are a plus.
- Passion for jewelry, fashion, or luxury brands is a strong advantage.