job description
Join Pengiklan Anonim, a leading distributor of In Vitro Diagnostics (IVD) products, and accelerate your career in a dynamic healthcare environment. As a Marketing Specialist, you will play a pivotal role in driving brand awareness, expanding market reach, and fostering relationships with government hospitals, private healthcare institutions, and public procurement projects across Bali.
This is a unique opportunity to contribute to the healthcare sector while developing expertise in B2B and B2G marketing. You’ll collaborate with cross-functional teams to execute data-driven campaigns, analyze market trends, and position our cutting-edge IVD solutions as the preferred choice for medical professionals.
Based in the vibrant hub of Denpasar, Badung, you’ll enjoy a competitive salary, professional growth, and the chance to make a tangible impact on public health initiatives. If you’re passionate about healthcare marketing, strategic partnerships, and business development, we’d love to hear from you!
Responsibility
- Develop and implement marketing strategies to promote IVD products to hospitals, clinics, and government health agencies.
- Conduct market research to identify trends, competitor activities, and customer needs in the healthcare sector.
- Build and maintain strong relationships with key stakeholders, including procurement officers, medical directors, and distributors.
- Create compelling marketing collateral (brochures, presentations, digital content) tailored to healthcare professionals.
- Collaborate with the sales team to support lead generation and conversion through targeted campaigns.
- Monitor and analyze campaign performance using KPIs (e.g., engagement rates, lead quality, ROI) and adjust strategies accordingly.
- Represent the company at industry events, trade shows, and tender briefings to enhance brand visibility.
- Stay updated on regulatory changes and compliance requirements for IVD products in Indonesia.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.
- Minimum 2 years of experience in marketing, preferably in the healthcare, pharmaceutical, or medical device industry.
- Proven track record in B2B or B2G marketing, with experience in public sector tenders being a plus.
- Strong communication and negotiation skills in English and Bahasa Indonesia.
- Proficiency in digital marketing tools (e.g., CRM, Google Analytics, social media platforms).
- Analytical mindset with the ability to interpret market data and sales metrics.
- Self-motivated, detail-oriented, and able to work in a fast-paced, target-driven environment.
- Willingness to travel within Bali and occasionally to other regions for client meetings.