job description
Join Swimwerks Asia as our Social Media Strategist (Content & Personal Branding Lead) and take the helm of our digital presence in Bali! Weâre seeking a dynamic, creative professional to elevate our brand across Swimwerks Academy and beyond, crafting compelling narratives that resonate with our audience and drive engagement.
In this pivotal role, youâll develop and execute data-driven social media strategies, amplify personal branding initiatives, and foster meaningful connections with our community. Your expertise will shape our voice, grow our following, and position us as a leader in the industry. If youâre passionate about storytelling, analytics, and building iconic brands, this is your chance to make a splash in a fast-paced, innovative environment.
Baliâs vibrant digital landscape offers the perfect backdrop for your creativity to thrive. Whether youâre brainstorming viral campaigns or analyzing performance metrics, your work will have a direct impact on our growth and reputation.
Responsibility
- Develop and implement comprehensive social media strategies aligned with brand goals for Swimwerks Academy and related entities.
- Create, curate, and manage high-impact content (text, images, videos) tailored to each platform (Instagram, LinkedIn, TikTok, etc.).
- Lead personal branding initiatives for key stakeholders, enhancing their digital presence and authority.
- Monitor and analyze performance metrics (engagement, reach, conversions) to optimize campaigns and report insights.
- Collaborate with cross-functional teams (marketing, design, sales) to ensure brand consistency and synergy.
- Stay ahead of social media trends and platform algorithm updates to adapt strategies proactively.
- Engage with followers, respond to inquiries, and build a loyal community around the brand.
- Oversee paid social media campaigns, including budget allocation, A/B testing, and ROI analysis.
Qualifications
- Proven experience (3+ years) as a Social Media Strategist, Content Manager, or similar role, preferably in the education, fitness, or lifestyle industry.
- Strong portfolio showcasing content creation, campaign management, and brand growth achievements.
- Proficiency in social media tools (e.g., Meta Business Suite, Hootsuite, Canva, CapCut) and analytics platforms (Google Analytics, Insights).
- Exceptional writing and editing skills with a knack for crafting platform-specific messaging.
- Deep understanding of SEO, hashtag strategies, and community management best practices.
- Ability to work independently, meet deadlines, and thrive in a fast-paced, remote/hybrid environment.
- Familiarity with personal branding techniques and executive social media management.
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).