job description
Join Can Hua Enterprises as a Social Media Specialist and play a pivotal role in shaping our digital presence across dynamic markets. Based in the vibrant hub of Canggu, Bali, you’ll lead our social media strategy to amplify brand awareness, foster meaningful engagement, and drive measurable sales growth through innovative affiliate marketing initiatives.
In this fast-paced role, you’ll craft compelling content, analyze performance metrics, and collaborate with cross-functional teams to ensure our brand resonates with diverse audiences. Whether you’re optimizing campaigns, engaging with communities, or identifying emerging trends, your creativity and data-driven approach will be key to our success.
If you’re passionate about storytelling, thrive in a collaborative environment, and have a knack for turning social media into a powerful business tool, we’d love to hear from you. This is your chance to make an impact in a growing company with a global vision.
Responsibility
- Develop and execute a data-driven social media strategy aligned with brand goals, focusing on platforms like Instagram, Facebook, LinkedIn, and TikTok.
- Create, curate, and schedule high-quality, engaging content (posts, stories, reels, videos) that reflects the brand’s voice and drives audience interaction.
- Monitor and analyze KPIs (engagement rates, reach, conversions) using tools like Google Analytics, Meta Insights, or Hootsuite, and adjust strategies accordingly.
- Manage affiliate marketing partnerships, including outreach, negotiation, and performance tracking to maximize ROI.
- Engage with followers by responding to comments, messages, and mentions in a timely and professional manner to build community trust.
- Stay ahead of industry trends and platform algorithm updates, proposing innovative ideas to keep the brand competitive.
- Collaborate with marketing, design, and sales teams to ensure consistent messaging and seamless campaign integration.
- Plan and execute paid social media campaigns, including budget allocation, A/B testing, and performance optimization.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).
- Proven 2+ years of experience in social media management, preferably in e-commerce, affiliate marketing, or a similar industry.
- Proficiency in social media platforms (Meta, LinkedIn, TikTok) and management tools (e.g., Buffer, Sprout Social, Canva).
- Strong copywriting and content creation skills, with a portfolio showcasing creative and results-driven work.
- Analytical mindset with experience in performance tracking (Google Analytics, Facebook Insights) and reporting.
- Excellent communication and collaboration skills to work with cross-functional teams and external partners.
- Knowledge of SEO best practices and how they integrate with social media strategies.
- Ability to work in a fast-paced, remote or hybrid environment with minimal supervision.