job description
Are you a data-driven marketer passionate about mobile app growth? BF Jade E-Services Philippines is seeking a Junior Performance Marketing Specialist to join our dynamic team in Bali, Indonesia (hybrid work setup). In this role, youâll design, execute, and optimize high-impact digital campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and emerging platforms to drive user acquisition, engagement, and revenue for our mobile applications.
This is a unique opportunity to work in a fast-paced, results-oriented environment while enjoying the vibrant culture and work-life balance of Bali. Youâll collaborate with cross-functional teams, leverage cutting-edge marketing tools, and contribute to scaling our appâs global presence.
If you thrive in a metrics-focused role and love turning data into actionable insights, weâd love to hear from you!
Responsibility
- Develop and execute performance marketing campaigns across Google Ads, Meta, TikTok, ASA, and other channels to meet KPIs (CPI, CPA, ROAS).
- Monitor, analyze, and optimize ad performance using A/B testing, audience segmentation, and bid strategies to maximize ROI.
- Collaborate with creative teams to produce high-converting ad creatives (banners, videos, copy) tailored to target audiences.
- Track and report campaign metrics using tools like Google Analytics, Adjust, or AppsFlyer, providing actionable insights.
- Stay updated on mobile marketing trends, platform algorithm changes, and competitor strategies to refine approaches.
- Assist in budget allocation and forecasting to ensure efficient spend across channels.
- Conduct market research to identify new growth opportunities and expand user acquisition strategies.
- Support the team in scaling campaigns globally while maintaining cost efficiency.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- 1-2 years of experience in performance marketing, digital advertising, or app growth (internships count!).
- Hands-on experience with Google Ads, Meta Ads Manager, or TikTok Ads is a plus.
- Strong analytical skills with proficiency in Excel/Google Sheets and data visualization tools.
- Familiarity with mobile attribution platforms (e.g., Adjust, AppsFlyer, Branch) is advantageous.
- Creative mindset with an eye for high-performing ad creatives and copywriting.
- Excellent communication skills in English (written and verbal).
- Ability to work independently, meet deadlines, and adapt to a fast-changing digital landscape.