job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial hub of Bali. This is a unique opportunity to lead our marketing strategy, drive brand growth, and innovate in the competitive financial services sector. With a focus on clear BI (Business Intelligence) checking, you will play a pivotal role in shaping data-driven decisions, enhancing customer acquisition, and optimizing our market presence.
As the CMO, you will collaborate with cross-functional teams to develop and execute high-impact marketing campaigns, leverage digital transformation, and ensure alignment with our financial goals. Your expertise in financial marketing, combined with a deep understanding of BI tools and analytics, will be instrumental in positioning Mandiri Andalan Utama as a leader in the industry.
Based in Denpasar, Bali, this role offers the perfect blend of professional challenge and lifestyle benefits, allowing you to thrive in one of the worldâs most dynamic and inspiring locations.
Responsibility
- Develop and implement a comprehensive marketing strategy aligned with the companyâs financial goals and growth objectives.
- Lead brand management, ensuring consistent messaging and positioning across all channels, including digital, print, and events.
- Oversee Business Intelligence (BI) initiatives, utilizing data analytics to drive informed marketing decisions and optimize campaign performance.
- Spearhead digital marketing efforts, including SEO, SEM, social media, and content marketing, to enhance online visibility and engagement.
- Collaborate with the sales and product teams to create targeted marketing campaigns that drive customer acquisition and retention.
- Monitor and analyze market trends, competitor activities, and customer insights to identify new opportunities for growth.
- Manage the marketing budget, ensuring cost-effective allocation of resources to maximize ROI.
- Build and mentor a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement.
Qualifications
- Bachelorâs or Masterâs degree in Marketing, Business Administration, Finance, or a related field.
- Minimum of 8-10 years of experience in marketing, with at least 5 years in a leadership role within the financial services sector.
- Proven track record of developing and executing successful marketing strategies that drive measurable business growth.
- Strong expertise in Business Intelligence (BI) tools (e.g., Tableau, Power BI) and data-driven decision-making.
- In-depth knowledge of digital marketing, including SEO, SEM, social media, email marketing, and content strategy.
- Excellent analytical, communication, and leadership skills with the ability to inspire and manage a team.
- Experience working in Indonesiaâs financial market is a significant advantage.
- Fluency in English and Indonesian is required; additional languages are a plus.