job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) and lead our financial services marketing strategy in Bali. This is a unique opportunity to drive brand growth, customer acquisition, and digital transformation in a dynamic market. With a focus on clear BI Checking compliance, you will shape our marketing initiatives to enhance trust and engagement with our target audience.
Based in the vibrant hub of Canggu, Bali, you will collaborate with cross-functional teams to develop innovative campaigns, optimize customer journeys, and leverage data-driven insights. Your leadership will be pivotal in positioning Mandiri Andalan Utama as a trusted financial partner in Indonesia.
If you are a strategic thinker with a passion for financial services and a proven track record in marketing leadership, we invite you to apply and be part of our mission to deliver exceptional financial solutions.
Responsibility
- Develop and execute a comprehensive marketing strategy aligned with business objectives and regulatory compliance.
- Lead brand positioning, customer segmentation, and go-to-market strategies for financial products.
- Oversee digital marketing campaigns, including SEO, SEM, social media, and content marketing.
- Collaborate with sales and product teams to drive customer acquisition and retention.
- Ensure all marketing activities adhere to BI Checking and financial regulations.
- Analyze market trends and competitor insights to identify growth opportunities.
- Manage marketing budgets, KPIs, and performance metrics to optimize ROI.
- Build and mentor a high-performing marketing team to achieve organizational goals.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role within financial services.
- Proven expertise in digital marketing, brand management, and customer acquisition strategies.
- Strong understanding of financial regulations, including BI Checking compliance.
- Exceptional analytical and strategic planning skills with a data-driven mindset.
- Excellent communication and stakeholder management abilities.
- Experience in managing cross-functional teams and external agencies.
- Fluency in English and Indonesian is preferred.