job description
Join Uda Holdings Berhad, a leading Malaysian property and hospitality group, as our Marketing Manager in the vibrant heart of Bali. This is a rare opportunity to shape the marketing vision for a premium retail and lifestyle destination in one of Southeast Asia’s most dynamic markets. You’ll lead integrated campaigns, digital innovation, and high-impact events to elevate brand presence and drive footfall in iconic locations like Canggu, Ubud, Denpasar, or Nusa Dua.
In this role, you’ll collaborate with cross-functional teams to craft compelling narratives that resonate with affluent local and international audiences. From luxury retail activations to experiential events, your strategic mindset and creative flair will be key to positioning our brand as a leader in Bali’s competitive hospitality and lifestyle sector. If you thrive in a fast-paced, culturally rich environment and have a passion for blending traditional marketing with cutting-edge digital strategies, this is your chance to make a lasting impact.
Bali offers a unique blend of professional growth and unparalleled lifestyle—think beachside brainstorming sessions, networking with global brands, and the opportunity to work in a tropical paradise. We’re looking for a dynamic leader who can turn challenges into opportunities and drive measurable results in a market that’s as diverse as it is exciting.
Responsibility
- Develop and execute integrated marketing campaigns (digital, print, and experiential) to enhance brand visibility and engagement for luxury retail and hospitality venues in Bali.
- Lead digital marketing initiatives, including SEO, social media, email marketing, and paid advertising, to drive online and offline traffic.
- Plan and oversee high-impact events, promotions, and activations that align with brand values and business objectives, targeting both local and international audiences.
- Collaborate with PR agencies, influencers, and media partners to secure coverage and amplify brand messaging across key channels.
- Manage budgets, ROI tracking, and performance analytics to optimize marketing spend and report on campaign effectiveness.
- Work closely with retail, operations, and sales teams to ensure marketing strategies support business growth and customer experience goals.
- Monitor market trends, competitor activity, and consumer insights to identify opportunities for innovation and differentiation.
- Build and maintain strong relationships with vendors, partners, and stakeholders to ensure seamless execution of marketing initiatives.
Qualifications
- 5+ years of experience in marketing, with at least 2 years in a managerial role, preferably in luxury retail, hospitality, or lifestyle brands.
- Proven track record of developing and executing successful integrated marketing campaigns (digital, events, PR, and promotions).
- Strong digital marketing expertise, including SEO, SEM, social media, email marketing, and analytics tools (e.g., Google Analytics, Meta Ads Manager).
- Experience managing budgets, vendors, and cross-functional teams in a fast-paced environment.
- Excellent communication, presentation, and storytelling skills, with fluency in English (additional languages are a plus).
- Creative mindset with a data-driven approach to decision-making and problem-solving.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Passion for luxury brands, hospitality, and Bali’s unique cultural and business landscape.