job description
Join BreadTalk Group as a Senior Marketing Executive in the vibrant heart of Bali and drive the brand’s performance to new heights. This is a unique opportunity to shape marketing strategies, collaborate with cross-functional teams, and elevate our brand presence in a dynamic, fast-paced environment.
As a key player in our marketing team, you will work closely with the operations team to align brand initiatives with business objectives, ensuring seamless execution and measurable impact. Your expertise in brand management, digital marketing, and data-driven decision-making will be instrumental in enhancing customer engagement and driving revenue growth.
Based in Canggu, Bali, you’ll thrive in a creative and innovative workspace, surrounded by a diverse and talented team. Whether you’re developing compelling campaigns, analyzing market trends, or optimizing customer journeys, your contributions will directly influence the success of one of Asia’s most iconic F&B brands.
Responsibility
- Develop and execute data-driven marketing strategies to enhance brand performance and customer acquisition.
- Collaborate with the operations team to ensure alignment between marketing initiatives and business goals.
- Lead digital marketing campaigns, including SEO, SEM, social media, and email marketing, to drive engagement and conversions.
- Monitor and analyze KPIs and market trends to refine strategies and improve ROI.
- Manage brand content creation, including copywriting, visuals, and multimedia, to maintain a consistent and compelling brand voice.
- Oversee customer relationship management (CRM) and loyalty programs to foster long-term brand loyalty.
- Conduct competitive analysis and identify opportunities for brand differentiation and growth.
- Coordinate with external agencies, vendors, and partners to execute integrated marketing campaigns.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years of experience in marketing, with a focus on brand management, digital marketing, or performance marketing.
- Proven track record of developing and executing successful marketing campaigns with measurable results.
- Strong analytical skills with proficiency in Google Analytics, CRM tools, and marketing automation platforms.
- Excellent communication and project management skills, with the ability to lead cross-functional teams.
- Deep understanding of SEO, SEM, social media marketing, and content strategy.
- Creative thinker with a data-driven mindset and a passion for innovation.
- Experience in the F&B or retail industry is a plus.