job description
Join LGMG Machinery Indonesia as a Marketing Communication Specialist and play a pivotal role in shaping the brand identity of a leading heavy machinery company. In this dynamic position, you will develop and execute innovative marketing strategies, create compelling content, and drive engagement across multiple digital and traditional channels to elevate our market presence in Indonesia’s thriving industrial sector.
Based in the vibrant hub of Canggu, Bali, you’ll collaborate with cross-functional teams to align marketing initiatives with business goals, ensuring consistent messaging that resonates with B2B and B2C audiences. Your creativity and strategic thinking will be key to enhancing brand awareness, generating leads, and fostering long-term customer relationships in a competitive industry.
This is a unique opportunity to combine your passion for marketing with the excitement of the machinery sector, where your work will directly impact growth and customer perception. If you thrive in a fast-paced environment and have a knack for storytelling, we want to hear from you!
Responsibility
- Develop and implement comprehensive marketing communication strategies to promote LGMG Machinery’s products and services.
- Create and curate engaging content (e.g., blog posts, social media, press releases, brochures, and video scripts) tailored to industrial and commercial audiences.
- Manage and optimize digital marketing channels, including SEO, email campaigns, and paid advertising to drive lead generation.
- Coordinate with sales and product teams to ensure consistent brand messaging across all touchpoints, including trade shows and corporate events.
- Monitor and analyze marketing performance metrics (e.g., engagement rates, conversion rates) and provide data-driven recommendations.
- Build and maintain relationships with media outlets, industry influencers, and partners to enhance brand visibility.
- Oversee the production of visual and multimedia content, including photoshoots, videos, and infographics for marketing collateral.
- Stay updated on industry trends, competitor activities, and emerging technologies in machinery and marketing.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3 years of experience in marketing communication, preferably in the industrial, manufacturing, or B2B sector.
- Proven track record in content creation, digital marketing, and campaign management.
- Excellent written and verbal communication skills in English; proficiency in Indonesian is a plus.
- Strong understanding of SEO, SEM, and social media strategies (LinkedIn, Instagram, Facebook, etc.).
- Proficiency in Adobe Creative Suite, Canva, or other design tools for basic graphic creation.
- Analytical mindset with experience using Google Analytics, CRM systems, or marketing automation tools.
- Ability to work independently, meet deadlines, and adapt to a fast-paced, multicultural environment.