job description
Are you a creative storyteller with a passion for digital engagement? clouwny is seeking a dynamic Social Media Officer & Content Creator to join our growing team in Bali! This is a fantastic opportunity to shape our brandâs voice, drive engagement, and connect with audiences across platforms like Instagram, TikTok, LinkedIn, and Facebook.
As the digital face of clouwny, youâll craft compelling content that resonates with our audience, from eye-catching visuals to engaging captions and viral-worthy videos. Youâll work closely with our marketing and design teams to develop data-driven strategies, analyze trends, and optimize performanceâall while enjoying the flexibility of remote work in Baliâs vibrant digital nomad hubs like Canggu, Ubud, or Denpasar.
If you thrive in a fast-paced environment, love experimenting with new formats, and have a knack for turning ideas into shareable content, weâd love to hear from you! This role is perfect for someone whoâs not just a content creator but a strategic thinker who can turn social media into a powerful tool for brand growth.
Join us and be part of a team that values creativity, innovation, and work-life balance in one of the worldâs most inspiring locations!
Responsibility
- Develop and execute a monthly/weekly social media content strategy aligned with brand goals and audience insights.
- Create, curate, and publish high-quality, engaging content (graphics, videos, reels, stories, and written posts) across multiple platforms (Instagram, TikTok, LinkedIn, Facebook, etc.).
- Monitor social media trends, track performance metrics, and adjust strategies to maximize reach, engagement, and conversions.
- Collaborate with the marketing and design teams to ensure brand consistency and cohesive storytelling across all channels.
- Engage with followers, respond to comments/DMs, and build a loyal online community around the brand.
- Conduct competitor analysis and stay updated on industry best practices to keep our content fresh and competitive.
- Manage content calendars, scheduling tools (e.g., Meta Business Suite, Later, or Hootsuite), and ensure timely publishing.
- Assist in planning and executing social media campaigns, including influencer collaborations and paid promotions.
Qualifications
- Proven experience (1-3 years) as a Social Media Officer, Content Creator, or similar role, with a portfolio showcasing your work.
- Strong writing and storytelling skills in English (Indonesian is a plus) with an eye for detail and creativity.
- Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, Premiere Pro, etc.) and social media management platforms.
- Deep understanding of social media algorithms, trends, and best practices for platforms like Instagram, TikTok, and LinkedIn.
- Analytical mindset with experience using social media analytics tools (e.g., Google Analytics, Meta Insights, TikTok Analytics) to measure performance.
- Ability to work independently and remotely while meeting deadlines in a fast-paced environment.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Passion for digital marketing, branding, and staying ahead of industry trends.