job description
Join Genting Group as a Senior Digital Marketing Executive and take the lead in shaping our digital presence across Bali's vibrant markets. In this dynamic role, you will drive innovative digital marketing strategies to elevate brand awareness, engage target audiences, and fuel business growth. Based in the heart of Bali, you'll collaborate with cross-functional teams to execute data-driven campaigns, optimize digital channels, and deliver measurable results. If you're a strategic thinker with a passion for digital marketing and a knack for creative problem-solving, this is your opportunity to make a significant impact in a globally recognized organization.
At Genting Group, we value creativity, innovation, and a results-oriented mindset. As a Senior Digital Marketing Executive, you'll play a pivotal role in enhancing our digital footprint, leveraging cutting-edge tools and analytics to stay ahead of industry trends. This position offers a unique blend of strategic planning and hands-on execution, providing ample opportunities for professional growth and development.
Responsibility
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive customer engagement.
- Manage and optimize digital advertising campaigns across various platforms, including Google Ads, social media, and programmatic advertising.
- Analyze and report on key performance metrics, providing actionable insights to improve campaign effectiveness and ROI.
- Collaborate with content creators, designers, and developers to produce high-quality, SEO-friendly content that resonates with target audiences.
- Oversee the management of social media channels, ensuring consistent brand messaging and community engagement.
- Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement.
- Lead email marketing initiatives, including segmentation, automation, and performance tracking.
- Stay updated with the latest digital marketing trends, tools, and best practices to maintain a competitive edge.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
- Strong proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Meta Ads Manager, and SEO tools.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional communication and project management skills, with the ability to lead cross-functional teams.
- Creative thinker with a keen eye for detail and a passion for innovation.
- Experience in the hospitality, gaming, or entertainment industry is a plus.
- Fluency in English; additional languages are an advantage.