job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) in the vibrant financial services sector, based in Denpasar, Bali. This is a unique opportunity to lead our marketing strategy, drive brand growth, and innovate in a dynamic market. With a clear BI (Bank Indonesia) checking requirement, we ensure a professional and compliant work environment.
As CMO, you will oversee all marketing initiatives, from digital campaigns to strategic partnerships, ensuring alignment with our financial goals. Your leadership will shape our brand’s presence in Indonesia’s competitive financial landscape, leveraging data-driven insights and creative storytelling to engage our target audience.
Bali’s thriving business ecosystem offers an inspiring backdrop for this role, blending professional excellence with the island’s unique culture. If you’re a visionary marketer with a passion for finance and a track record of success, we’d love to hear from you.
Responsibility
- Develop and execute a comprehensive marketing strategy to enhance brand visibility and customer acquisition in the financial sector.
- Lead digital marketing campaigns, including SEO, SEM, social media, and email marketing, to drive engagement and conversions.
- Oversee brand management, ensuring consistency across all channels and touchpoints.
- Collaborate with cross-functional teams (sales, product, compliance) to align marketing efforts with business objectives.
- Analyze market trends and competitor activity to identify opportunities for growth and differentiation.
- Manage marketing budgets and allocate resources effectively to maximize ROI.
- Build and maintain relationships with media partners, influencers, and industry stakeholders to amplify reach.
- Ensure all marketing materials comply with Bank Indonesia (BI) regulations and internal policies.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, Finance, or a related field.
- Minimum 10 years of experience in marketing, with at least 5 years in a leadership role (preferably in financial services).
- Proven track record of successful campaign management and brand growth in competitive markets.
- Strong understanding of digital marketing tools (Google Analytics, CRM systems, marketing automation).
- Excellent analytical and strategic thinking skills, with a data-driven approach to decision-making.
- Fluent in English and Indonesian, with exceptional communication and presentation skills.
- Experience working with regulatory compliance in the financial sector (BI checking clearance required).
- Creative mindset with the ability to innovate and adapt to market changes.