job description
Are you a dynamic and results-driven professional with a passion for retail execution and trade marketing? We are seeking a Senior Trade Activation Executive to lead our in-store activation strategies across key markets in Bali. In this role, you will be responsible for driving brand visibility, optimizing point-of-sale materials (POSM), and ensuring seamless execution of trade events and promotions. You will collaborate with cross-functional teams to enhance customer engagement, boost sales, and elevate our brand presence in retail environments.
This is an exciting opportunity to join a forward-thinking organization where your expertise in trade activation will directly impact business growth. If you thrive in a fast-paced environment and have a proven track record in retail execution, we want to hear from you!
Responsibility
- Develop and implement trade activation strategies to enhance in-store visibility and drive sales.
- Manage and coordinate POSM deployment, ensuring alignment with brand guidelines and campaign objectives.
- Oversee a team of promoters and merchandisers to ensure consistent and high-quality retail execution.
- Plan and execute trade events, promotions, and in-store activations to maximize customer engagement.
- Monitor and analyze trade performance metrics, providing insights and recommendations for improvement.
- Collaborate with sales, marketing, and supply chain teams to ensure seamless execution of trade initiatives.
- Manage budgets and resources effectively to achieve trade activation goals within allocated funds.
- Build and maintain strong relationships with retail partners and stakeholders to drive mutual business growth.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in trade marketing, retail execution, or a similar role.
- Proven track record in managing POSM, promoters, and in-store activations.
- Strong analytical skills with the ability to interpret sales data and market trends.
- Excellent communication and interpersonal skills to collaborate with internal and external stakeholders.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in budget management and resource allocation.
- Familiarity with the retail landscape in Bali or similar markets is a plus.