job description
Are you a strategic thinker with a passion for customer retention and lifecycle management? Ora Group is seeking a dynamic Senior Retention Manager to lead our cross-channel CRM initiatives and drive customer loyalty in the vibrant heart of Bali. This is a unique opportunity to shape the future of our customer engagement strategies while enjoying the inspiring work-life balance that Bali offers.
As the Senior Retention Manager, you will be at the forefront of our growth engine, designing and executing data-driven retention campaigns that enhance customer satisfaction and lifetime value. You will collaborate with cross-functional teams to optimize the customer journey, leveraging cutting-edge CRM tools and analytics to deliver personalized experiences. If you thrive in a fast-paced environment and are eager to make a tangible impact, we want to hear from you!
Join us in Canggu, Bali, where innovation meets paradise, and take your career to the next level with a company that values creativity, collaboration, and results.
Responsibility
- Develop and implement comprehensive retention strategies to reduce churn and increase customer lifetime value.
- Lead the design and execution of cross-channel CRM campaigns, including email, SMS, push notifications, and in-app messaging.
- Analyze customer behavior data to identify trends, segment audiences, and personalize communication strategies.
- Collaborate with marketing, product, and customer support teams to ensure a seamless and engaging customer experience.
- Monitor and report on key retention metrics, providing actionable insights to senior leadership.
- Optimize customer lifecycle journeys, from onboarding to re-engagement, to maximize retention and revenue.
- Stay ahead of industry trends and best practices in CRM and retention marketing.
- Manage and mentor a team of retention specialists, fostering a culture of innovation and continuous improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
- Minimum of 5 years of experience in CRM, retention marketing, or customer lifecycle management.
- Proven track record of designing and executing successful retention campaigns that drive measurable results.
- Strong analytical skills with proficiency in CRM platforms (e.g., HubSpot, Salesforce, Braze) and data visualization tools.
- Excellent communication and leadership skills, with the ability to collaborate across departments.
- Experience managing and developing a team of marketing professionals.
- Creative thinker with a data-driven approach to problem-solving.
- Familiarity with the Bali market or willingness to relocate to Bali is a plus.