job description
Are you a dynamic and strategic thinker with a passion for influencer marketing? Dorskin is seeking a Senior KOL (Key Opinion Leader) Specialist to join our team in Bali and drive impactful collaborations with top-tier influencers and public figures. In this role, you will design and execute high-impact influencer campaigns to elevate brand awareness, engagement, and sales across digital platforms.
As a Senior KOL Specialist, you will be at the forefront of identifying, negotiating, and managing partnerships with influencers who align with our brand values. Your expertise in crafting data-driven strategies and fostering long-term relationships will be key to amplifying our market presence. If you thrive in a fast-paced environment and have a proven track record in influencer marketing, we want to hear from you!
This is a contract-based opportunity in the heart of Bali’s vibrant digital and creative hub, offering a competitive salary and the chance to work with a forward-thinking brand.
Responsibility
- Develop and implement influencer marketing strategies to boost brand visibility, engagement, and conversions.
- Identify, vet, and onboard high-impact KOLs, influencers, and public figures aligned with brand goals.
- Negotiate and manage contracts, deliverables, and timelines for influencer collaborations.
- Monitor and analyze campaign performance using KPIs (e.g., reach, engagement, ROI) and provide actionable insights.
- Create compelling briefs, content guidelines, and creative directions for influencer partnerships.
- Build and maintain long-term relationships with key opinion leaders and industry stakeholders.
- Collaborate with cross-functional teams (marketing, PR, design) to ensure cohesive campaign execution.
- Stay ahead of industry trends in influencer marketing, social media, and digital consumer behavior.
Qualifications
- Minimum 3-5 years of experience in influencer marketing, KOL management, or digital PR.
- Proven track record of successful influencer campaigns with measurable impact on brand growth.
- Strong negotiation and relationship-building skills with influencers and agencies.
- Deep understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and analytics tools.
- Excellent communication and project management abilities to handle multiple campaigns.
- Creative mindset with the ability to develop engaging content strategies for diverse audiences.
- Fluency in English and Indonesian (written and verbal) is a plus.
- Based in or willing to relocate to Bali (Canggu, Ubud, Denpasar, or surrounding areas).