job description
Join a dynamic team in Bali as a Senior Performance Marketing Specialist and take the lead in crafting data-driven digital strategies that fuel business growth. In this pivotal role, you’ll leverage cutting-edge analytics, paid media, and conversion optimization to maximize ROI across multiple channels. Bali’s thriving digital ecosystem offers the perfect backdrop for innovative marketers looking to make a measurable impact.
You’ll collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring every campaign is optimized for performance, scalability, and engagement. Whether it’s paid social, search, or programmatic advertising, your expertise will drive customer acquisition, retention, and revenue growth in a fast-paced, results-oriented environment.
This is a unique opportunity to work in one of Southeast Asia’s most vibrant markets while enjoying the work-life balance that Bali is famous for. If you’re passionate about performance marketing and thrive in a data-centric culture, we’d love to hear from you.
Responsibility
- Develop, execute, and optimize multi-channel digital marketing campaigns (Google Ads, Meta, TikTok, Programmatic, etc.) to drive lead generation, conversions, and revenue growth.
- Conduct in-depth market and competitor analysis to identify trends, opportunities, and gaps in performance marketing strategies.
- Manage and allocate marketing budgets efficiently, ensuring maximum ROI through data-driven decision-making.
- Monitor, analyze, and report on KPIs (CAC, CTR, ROAS, LTV, etc.) using tools like Google Analytics, Looker Studio, or similar platforms.
- Collaborate with creative and content teams to produce high-converting ad creatives and landing pages tailored to target audiences.
- A/B test ad copies, visuals, and audience segments to continuously improve campaign performance.
- Stay ahead of industry trends, emerging platforms, and algorithm updates to adapt strategies proactively.
- Work closely with sales and product teams to align marketing efforts with business goals and customer needs.
Qualifications
- 5+ years of experience in performance marketing, with a proven track record of managing large-scale paid campaigns.
- Expertise in Google Ads, Meta Ads Manager, TikTok Ads, DV360, or other demand-side platforms (DSPs).
- Strong analytical skills with proficiency in Google Analytics 4, Looker Studio, or similar tools for tracking and attribution.
- Experience with bid management tools, CRM systems, and marketing automation platforms (e.g., HubSpot, Salesforce).
- Deep understanding of funnel optimization, retargeting strategies, and customer journey mapping.
- Excellent communication and stakeholder management skills to align cross-functional teams.
- Certifications in Google Ads, Meta Blueprint, or other relevant platforms are a plus.
- Ability to thrive in a fast-paced, remote or hybrid work environment with a results-driven mindset.