job description
Join BIG BOSS HSP as a Marketing & Content Executive (F&B) and play a pivotal role in shaping the digital presence of our dynamic food and beverage brands. Based in the vibrant heart of Bali, this position offers a unique opportunity to blend creativity with strategy, driving engagement and sales across our growing portfolio.
As part of our team, you will craft compelling content, manage multi-channel campaigns, and collaborate with cross-functional teams to elevate our brand storytelling. Whether you're developing social media strategies, optimizing digital ads, or analyzing performance metrics, your work will directly impact our market growth in Southeast Asia's thriving F&B sector.
We're looking for a passionate marketer with a flair for storytelling and a data-driven mindset. If you thrive in fast-paced environments and want to make your mark in Bali's bustling hospitality scene, this role is for you!
Responsibility
- Develop and execute engaging content strategies across social media, blogs, and email campaigns tailored to F&B audiences.
- Manage end-to-end digital marketing campaigns, including planning, budgeting, and performance tracking.
- Collaborate with designers, chefs, and operations teams to create cohesive brand narratives.
- Monitor and analyze KPIs (engagement rates, conversions, ROI) to optimize marketing efforts.
- Coordinate influencer partnerships and community management to amplify brand reach.
- Oversee SEO and SEM initiatives to improve organic visibility and paid ad performance.
- Assist in organizing promotional events, launches, and experiential marketing activations.
- Stay ahead of industry trends and competitor activities to propose innovative marketing solutions.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 2+ years of experience in digital marketing, content creation, or F&B brand management.
- Proficient in social media platforms (Instagram, Facebook, TikTok) and analytics tools (Google Analytics, Meta Ads Manager).
- Strong copywriting and storytelling skills with a portfolio of past work.
- Experience with SEO, SEM, and basic graphic design tools (Canva, Adobe Suite) is a plus.
- Excellent communication skills in English; Bahasa Indonesia is advantageous.
- Ability to work independently and in a team, managing multiple projects under tight deadlines.
- Passion for food, hospitality, and Bali’s cultural landscape.