job description
Join PeoplePartners BPO Inc. as a Senior Digital Marketing Coordinator and lead innovative digital campaigns from the vibrant heart of Bali! This fully remote role offers the perfect blend of professional growth and tropical work-life balance.
As a key player in our dynamic marketing team, youâll develop and execute data-driven strategies to elevate brand visibility, engage global audiences, and drive measurable business growth. Leverage cutting-edge tools and analytics to optimize performance across digital channelsâfrom SEO and PPC to social media and email marketing.
Why Bali? Work from paradise while collaborating with a diverse, international team. Whether youâre based in Cangguâs co-working hubs or a beachfront villa in Nusa Dua, this role empowers you to deliver impactful results without sacrificing lifestyle.
If youâre a strategic thinker with a passion for digital innovation, weâd love to hear from you. Apply today and take your career to the next levelâwhere work meets wanderlust!
Responsibility
- Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and brand awareness.
- Manage and optimize SEO/SEM campaigns, including keyword research, on-page/off-page SEO, and Google Ads to improve organic and paid search performance.
- Oversee social media marketing across platforms (LinkedIn, Instagram, Facebook, etc.), creating engaging content and analyzing metrics to refine strategies.
- Design and execute email marketing campaigns, including segmentation, A/B testing, and automation to nurture leads and drive conversions.
- Monitor and report on KPIs (e.g., CTR, CAC, ROI) using tools like Google Analytics, HubSpot, or similar, providing actionable insights to stakeholders.
- Collaborate with cross-functional teams (content, design, sales) to ensure cohesive messaging and campaign alignment.
- Stay ahead of digital marketing trends and emerging technologies, recommending innovative approaches to maintain competitive advantage.
- Manage budgets and allocate resources efficiently to maximize campaign performance and ROI.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field. Masterâs degree is a plus.
- Minimum 5 years of experience in digital marketing, with at least 2 years in a senior or leadership role.
- Proven expertise in SEO, SEM, PPC, social media marketing, and email automation (e.g., Mailchimp, Klaviyo).
- Proficiency in Google Analytics, Google Ads, Meta Business Suite, and other marketing tools (e.g., SEMrush, Ahrefs, HubSpot).
- Strong analytical and data-driven decision-making skills, with the ability to interpret complex datasets.
- Excellent written and verbal communication skills in English; multilingual abilities are a bonus.
- Experience managing multi-channel campaigns with a focus on performance marketing and lead generation.
- Self-motivated, detail-oriented, and able to thrive in a remote, fast-paced environment.