job description
Join The Pala Ubud, a premier luxury hospitality brand in the heart of Bali, as our Digital and Social Media Content Specialist. In this dynamic role, you will be the creative force behind our brandâs digital presence, crafting compelling content that captivates our global audience and elevates our reputation as a leader in boutique hospitality.
Based in the cultural hub of Ubud, youâll collaborate with our marketing and operations teams to develop and execute innovative social media strategies, manage multi-platform content calendars, and analyze performance metrics to drive engagement and conversions. This is a unique opportunity to blend your passion for storytelling with the serene, inspiring environment of Baliâwhere creativity meets world-class hospitality.
If you thrive in a fast-paced, visually driven industry and have a knack for creating content that resonates, weâd love to hear from you. This contract position offers the chance to make a lasting impact while immersing yourself in one of the worldâs most sought-after destinations.
Responsibility
- Develop and execute a comprehensive social media content strategy aligned with brand guidelines and business objectives.
- Create, edit, and publish high-quality photos, videos, reels, and written content for platforms including Instagram, Facebook, TikTok, and LinkedIn.
- Manage the content calendar, ensuring consistent, on-brand messaging and optimal posting schedules.
- Monitor and analyze social media performance metrics (engagement, reach, conversions) and provide actionable insights.
- Collaborate with the marketing, PR, and operations teams to align content with campaigns, promotions, and guest experiences.
- Stay ahead of digital trends, platform algorithm updates, and emerging tools to enhance content effectiveness.
- Engage with followers, respond to comments/messages, and foster a community-centric brand voice.
- Assist in influencer and partnership collaborations, including content briefs and performance tracking.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 2-3 years of experience in social media management, content creation, or digital marketing, preferably in hospitality, luxury brands, or tourism.
- Proven portfolio of high-engagement social media content (photos, videos, captions, stories).
- Proficiency in content creation tools (Adobe Creative Suite, Canva, CapCut, Lightroom) and social media management platforms (Hootsuite, Buffer, Meta Business Suite).
- Strong copywriting and storytelling skills with an understanding of SEO best practices.
- Familiarity with analytics tools (Google Analytics, Meta Insights, TikTok Analytics) to track KPIs.
- Excellent English communication skills (written and verbal); Indonesian language is a plus.
- Creative, detail-oriented, and able to work independently in a fast-paced environment.