job description
Join Golden Alpha Ventures Corp. as a Senior Growth Marketing Manager and lead high-impact campaigns in the dynamic markets of Bali, Indonesia. This role is tailored for strategic leaders with a proven track record in scaling businesses through data-driven marketing, innovative acquisition strategies, and cross-functional collaboration.
As a key player in our growth team, you will design and execute multi-channel marketing initiatives to expand our customer base, optimize conversion funnels, and maximize ROI. Your expertise in performance marketing, analytics, and team leadership will be instrumental in shaping our brand’s trajectory in Southeast Asia’s fastest-growing markets.
Based in the vibrant hubs of Canggu, Ubud, or Denpasar, you’ll work in a fast-paced, results-oriented environment with the autonomy to innovate and the resources to execute bold ideas. Whether you’re refining our paid media strategy, leveraging SEO/SEM, or forging partnerships, your contributions will directly impact revenue growth and market penetration.
Responsibility
- Develop and execute comprehensive growth marketing strategies to acquire and retain customers across digital channels (paid social, SEO, email, content, and partnerships).
- Lead A/B testing and data analysis to optimize campaigns, landing pages, and user journeys for maximum conversion rates.
- Manage budgets of ₱1M+ monthly, allocating resources to high-performing channels while maintaining cost efficiency.
- Collaborate with product and sales teams to align marketing efforts with business objectives and customer needs.
- Oversee performance metrics (CAC, LTV, ROAS) and present insights to stakeholders with actionable recommendations.
- Build and mentor a high-performing marketing team, fostering a culture of experimentation and continuous improvement.
- Identify emerging trends in digital marketing (e.g., AI tools, influencer collaborations) and integrate them into our strategy.
- Localize campaigns for the Indonesian market, ensuring cultural relevance and compliance with regional regulations.
Qualifications
- 5+ years of experience in growth marketing, with at least 2 years in a leadership role (agency or in-house).
- Proven success in scaling user acquisition or revenue growth for B2B or B2C brands (SaaS, e-commerce, or fintech preferred).
- Expertise in performance marketing (Google Ads, Meta Ads, TikTok Ads) and analytics tools (Google Analytics, Mixpanel, or Amplitude).
- Strong SQL/Excel skills for data extraction, modeling, and reporting; familiarity with Python or R is a plus.
- Experience managing teams and cross-functional projects in a remote or hybrid setting.
- Deep understanding of SEO/SEM, content marketing, and CRM strategies (HubSpot, Salesforce, or similar).
- Excellent communication skills in English; proficiency in Bahasa Indonesia is advantageous.
- Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced certifications are a bonus).