job description
Join Toyota Shaw Group as a Senior Marketing Specialist and drive impactful marketing strategies in the dynamic automotive industry. Based in the vibrant hub of Canggu, Bali, you will play a pivotal role in achieving sales targets by implementing standardized sales processes, developing innovative campaigns, and enhancing brand visibility across digital and traditional channels.
This is a unique opportunity to leverage your marketing expertise in a globally recognized brand while enjoying the work-life balance that Baliâs inspiring environment offers. Youâll collaborate with cross-functional teams to analyze market trends, optimize customer engagement, and ensure the delivery of high-impact marketing initiatives that align with Toyotaâs commitment to excellence and innovation.
If youâre a results-driven marketing professional with a passion for the automotive sector and a flair for creative problem-solving, we invite you to apply and be part of a team that values growth, collaboration, and cutting-edge marketing solutions.
Responsibility
- Develop and execute comprehensive marketing strategies to achieve sales targets and enhance brand presence in the automotive market.
- Lead digital marketing campaigns, including SEO, SEM, social media, and email marketing, to drive customer acquisition and retention.
- Collaborate with sales teams to align marketing efforts with sales objectives and ensure consistent messaging across all channels.
- Conduct market research and competitive analysis to identify trends, opportunities, and customer insights for data-driven decision-making.
- Create and manage marketing collateral, including brochures, presentations, and digital content, to support product launches and promotions.
- Monitor and analyze campaign performance using KPIs and metrics, providing actionable insights to optimize ROI.
- Build and maintain strong relationships with media partners, influencers, and industry stakeholders to amplify brand reach.
- Ensure compliance with brand guidelines and corporate policies in all marketing materials and communications.
Qualifications
- Bachelorâs degree in Marketing, Business Administration, Communications, or a related field. Masterâs degree is a plus.
- Minimum of 5 years of experience in marketing, preferably in the automotive, retail, or consumer goods industry.
- Proven track record of developing and executing successful marketing campaigns with measurable results.
- Strong proficiency in digital marketing tools, including Google Analytics, SEO/SEM platforms, and social media management software.
- Excellent communication, presentation, and interpersonal skills to engage with stakeholders at all levels.
- Analytical mindset with the ability to interpret data and translate insights into strategic actions.
- Creative thinker with a keen eye for detail and a passion for innovation in marketing.
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.