job description
Join Cathiestuff as a Social Media Specialist and help shape our brand’s digital presence in Bali! We’re looking for a creative and data-driven professional to focus on either TikTok (trends & hooks) or Instagram (visuals & community engagement). This is your chance to grow with a dynamic team while crafting compelling content that resonates with our audience.
Based in the vibrant heart of Bali—whether in Canggu, Ubud, Denpasar, or other key areas—you’ll collaborate with marketing teams to develop strategies that boost engagement, expand our reach, and drive meaningful connections. If you’re passionate about social media, love storytelling, and thrive in a fast-paced environment, we’d love to hear from you!
At Cathiestuff, we value innovation, creativity, and a results-oriented mindset. This contract role offers competitive compensation (IDR 6M–8M/month) and the opportunity to make a real impact in a growing company.
Responsibility
- Develop and execute data-driven social media strategies for TikTok or Instagram, aligned with brand goals.
- Create high-quality, engaging content (videos, reels, carousels, stories) tailored to platform best practices.
- Monitor trends, hashtags, and viral hooks to keep content fresh and relevant.
- Grow and nurture the online community by responding to comments, messages, and fostering interactions.
- Analyze performance metrics (engagement, reach, conversions) and optimize campaigns based on insights.
- Collaborate with designers, copywriters, and influencers to produce cohesive, on-brand content.
- Plan and schedule posts using social media management tools (e.g., Meta Business Suite, CapCut, Canva).
- Stay updated on platform algorithm changes and adapt strategies accordingly.
Qualifications
- Proven experience (1–3 years) as a Social Media Specialist, Content Creator, or similar role, with a strong portfolio.
- Deep understanding of TikTok and/or Instagram platforms, including content formats, trends, and analytics.
- Exceptional creative writing and storytelling skills for captions, hooks, and scripts.
- Proficiency in content creation tools (e.g., Adobe Premiere, CapCut, Canva, Photoshop).
- Strong analytical skills to interpret data and adjust strategies for better performance.
- Ability to work independently and collaboratively in a fast-paced, remote or hybrid setting.
- Familiarity with SEO and hashtag strategies for social media growth.
- Passion for fashion, lifestyle, or e-commerce (preferred but not required).