job description
Join GT Mart as a Senior Marketing Executive and lead the charge in transforming retail and FMCG marketing strategies in Bali’s dynamic market. This role offers a unique opportunity to develop and execute cutting-edge integrated marketing campaigns, manage high-impact loyalty programs, and drive digital innovation across multiple channels.
Based in the vibrant regions of Canggu, Ubud, Denpasar, or surrounding areas, you’ll collaborate with cross-functional teams to elevate brand visibility, engage diverse customer segments, and deliver measurable business growth. With a competitive salary range of IDR 13.5M – 17.5M per month, this position is perfect for a strategic thinker with a passion for data-driven marketing and consumer-centric solutions.
At GT Mart, we empower our team with the tools and autonomy to innovate. Whether you’re optimizing digital touchpoints, crafting compelling content, or analyzing campaign performance, your work will directly shape the future of retail marketing in Southeast Asia.
Responsibility
- Campaign Development: Design and implement end-to-end integrated marketing campaigns (digital, print, in-store) aligned with brand and business objectives.
- Loyalty Program Management: Oversee the strategy, execution, and optimization of customer loyalty programs to boost retention and lifetime value.
- Digital Marketing Leadership: Spearhead SEO/SEM, social media, email marketing, and paid advertising initiatives to drive traffic and conversions.
- Market & Competitor Analysis: Conduct in-depth research to identify trends, opportunities, and competitive threats in the FMCG and retail sectors.
- Cross-Channel Collaboration: Partner with sales, product, and creative teams to ensure cohesive messaging and brand consistency.
- Performance Tracking: Monitor KPIs (ROI, CAC, engagement rates) and leverage analytics tools to refine strategies.
- Budget Management: Allocate and optimize marketing budgets across channels for maximum impact.
- Stakeholder Reporting: Present insights and recommendations to senior leadership with data-backed proposals.
Qualifications
- Experience: Minimum 5 years in marketing, with at least 2 years in a senior or managerial role within retail, FMCG, or e-commerce.
- Digital Expertise: Proven track record in digital marketing (SEO, PPC, social media ads, content marketing) and CRM tools.
- Analytical Skills: Proficiency in Google Analytics, data visualization tools (e.g., Tableau), and A/B testing methodologies.
- Leadership: Ability to mentor junior team members and manage agency/vendors effectively.
- Creative Thinking: Strong storytelling and copywriting skills to craft compelling narratives across platforms.
- Technical Knowledge: Familiarity with marketing automation platforms (e.g., HubSpot, Mailchimp) and basic HTML/CSS is a plus.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or certifications (e.g., Google Ads, HubSpot) are advantageous.
- Soft Skills: Exceptional communication, project management, and problem-solving abilities in a fast-paced environment.