job description
Join Batara Surya Semesta as a Social Media Specialist in the heart of Bali and turn your passion for digital storytelling into a thriving career! This is your chance to shape impactful social media strategies, create engaging content, and drive brand growth in one of the world’s most dynamic and creative hubs.
Based in Bali’s most vibrant areas—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll work in a collaborative environment where innovation meets tropical inspiration. Whether you’re crafting viral campaigns, analyzing performance metrics, or engaging with a global audience, your work will directly contribute to elevating our brand’s digital presence.
We’re looking for a creative, data-driven professional who thrives in fast-paced settings and has a keen eye for trends. If you’re ready to make waves in social media while enjoying Bali’s unique work-life balance, this role is for you.
Responsibility
- Develop and execute data-driven social media strategies to increase brand awareness, engagement, and conversions across platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
- Create, curate, and schedule high-quality, on-brand content, including graphics, videos, reels, and copy, tailored to target audiences.
- Monitor and analyze social media performance metrics (KPIs, ROI, engagement rates) using tools like Google Analytics, Meta Business Suite, or Hootsuite, and provide actionable insights.
- Engage with followers, respond to comments/messages, and foster a positive community around the brand.
- Collaborate with marketing, design, and sales teams to align social media efforts with broader campaign goals and business objectives.
- Stay ahead of industry trends, algorithm changes, and emerging platforms to keep strategies fresh and competitive.
- Manage paid social media advertising campaigns, including budget allocation, A/B testing, and performance optimization.
- Produce monthly reports on social media performance and present findings to stakeholders.
Qualifications
- Proven experience (2+ years) as a Social Media Specialist, Digital Marketer, or Content Creator, with a portfolio showcasing successful campaigns.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Later, Canva, Adobe Creative Suite).
- Strong copywriting and storytelling skills with the ability to adapt tone and style for different platforms and audiences.
- Experience with paid social advertising (Meta Ads, Google Ads, TikTok Ads) and basic knowledge of SEO principles.
- Analytical mindset with the ability to interpret data and derive actionable insights to improve performance.
- Excellent communication and collaboration skills to work cross-functionally with teams.
- Familiarity with Bali’s digital landscape and local/international trends is a plus.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).