job description
Join Pengiklan Anonim, Indonesia’s leading Out-of-Home (OOH) media network, as our Senior Marketing Executive and play a pivotal role in shaping the future of brand growth and campaign excellence in Bali’s dynamic market. This is a unique opportunity to lead high-impact marketing strategies, drive innovative campaigns, and elevate brand visibility for our diverse portfolio of clients across one of the world’s most vibrant regions.
As the Senior Marketing Executive, you will collaborate with cross-functional teams to develop and execute data-driven marketing initiatives that resonate with local and international audiences. From conceptualizing creative campaigns to optimizing digital and traditional OOH channels, your expertise will directly contribute to our mission of delivering measurable results and unparalleled brand experiences. Bali’s thriving tourism, business, and creative sectors provide the perfect backdrop for you to make a lasting impact in the OOH media landscape.
This role is ideal for a strategic thinker with a passion for marketing innovation, a deep understanding of consumer behavior, and a proven track record in campaign management. If you thrive in a fast-paced environment, enjoy working with cutting-edge marketing tools, and are eager to grow your career in a company at the forefront of Indonesia’s media industry, we want to hear from you!
Join us in Bali and be part of a team that values creativity, collaboration, and excellence. Apply now and take the next step in your marketing career with Pengiklan Anonim!
Responsibility
- Lead the development and execution of integrated marketing campaigns for OOH media, ensuring alignment with brand objectives and target audience insights.
- Collaborate with creative, digital, and sales teams to design innovative and impactful OOH advertising solutions for clients across Bali and Indonesia.
- Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities for brand growth and campaign optimization.
- Manage relationships with key stakeholders, including clients, vendors, and media partners, to ensure seamless campaign delivery and maximum ROI.
- Monitor and report on campaign performance using KPIs and analytics tools, providing actionable insights to drive continuous improvement.
- Oversee the production and deployment of OOH assets, ensuring quality, compliance, and adherence to timelines and budgets.
- Stay updated on industry trends, emerging technologies, and best practices in OOH marketing to maintain a competitive edge.
- Mentor and guide junior marketing team members, fostering a culture of creativity, collaboration, and professional growth.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field. A Master’s degree is a plus.
- Minimum of 5 years of experience in marketing, with at least 2 years in a senior or leadership role, preferably in OOH media, advertising, or digital marketing.
- Proven track record of developing and executing successful marketing campaigns, with a strong portfolio of work.
- Deep understanding of consumer behavior, market research, and data-driven decision-making.
- Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and social media management tools.
- Excellent communication, presentation, and interpersonal skills, with the ability to build strong relationships with stakeholders.
- Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Creative mindset with a passion for innovation and a keen eye for detail.
- Fluency in English and Bahasa Indonesia is required; additional languages are a plus.