job description
Join Mandiri Andalan Utama, a leading financial services provider in Indonesia, as our Chief Marketing Officer (CMO) for BRI Finance. This is a strategic leadership role where you will drive innovative marketing initiatives to enhance brand visibility, customer acquisition, and revenue growth for BRI Finance products across Bali’s dynamic market.
In this role, you will lead a high-performing marketing team, develop data-driven strategies, and collaborate with cross-functional teams to position BRI Finance as the preferred financial partner for businesses and individuals in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung. Your expertise in digital marketing, customer segmentation, and financial product promotion will be critical in expanding our market reach and driving sustainable growth.
We are looking for a visionary leader with a proven track record in financial services marketing, strong analytical skills, and the ability to thrive in a fast-paced, competitive environment. If you are passionate about transforming financial services through innovative marketing and have a clear BI Checking record, this is the opportunity to make a significant impact.
Mandiri Andalan Utama offers a competitive salary, professional development opportunities, and a collaborative work culture. Join us and be part of a team that is shaping the future of finance in Indonesia.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth for BRI Finance products.
- Lead and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and results-driven performance.
- Collaborate with cross-functional teams, including sales, product development, and digital, to align marketing initiatives with business objectives.
- Analyze market trends, customer insights, and competitive landscapes to identify opportunities and optimize marketing campaigns.
- Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content strategy, to enhance online presence and engagement.
- Manage budgets, allocate resources effectively, and measure ROI to ensure marketing initiatives deliver tangible business outcomes.
- Build and maintain strong relationships with key stakeholders, including financial institutions, partners, and regulatory bodies.
- Ensure all marketing activities comply with industry regulations and company policies, including clear BI Checking requirements.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field. A Master’s degree or MBA is a plus.
- Minimum of 8-10 years of experience in marketing, with at least 5 years in a leadership role within the financial services industry.
- Proven track record of developing and executing successful marketing strategies that drive business growth.
- Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional leadership and team management skills, with the ability to inspire and motivate teams to achieve goals.
- Strong communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels.
- Clear BI Checking record and a strong understanding of financial services regulations in Indonesia.