job description
Join PT ZENITH STEEL WORKS as an E-Commerce Specialist (TikTok) and drive our digital growth in the vibrant heart of Bali! This is a unique opportunity to shape our brandâs presence on TikTok, leveraging your creativity and analytical skills to boost engagement, conversions, and revenue. Based in Canggu, Badung, youâll work in a dynamic environment where innovation meets strategy.
As a key player in our marketing team, youâll develop and execute high-impact TikTok campaigns, collaborate with influencers, and optimize content to resonate with our target audience. Your expertise will help us expand our reach, enhance customer acquisition, and solidify our position as a leader in the e-commerce space.
If youâre passionate about social commerce, data-driven decision-making, and thriving in a fast-paced setting, this role is for you. Enjoy the work-life balance of Bali while making a tangible impact on our business growth.
Responsibility
- Develop and execute TikTok marketing strategies to increase brand awareness, engagement, and sales.
- Create, edit, and optimize short-form video content tailored to our target audience and trends.
- Manage and grow our TikTok Shop, including product listings, promotions, and live streams.
- Monitor and analyze performance metrics (e.g., CTR, conversion rates, ROI) to refine campaigns.
- Collaborate with influencers and creators to amplify reach and credibility.
- Stay updated on TikTok algorithm changes and industry best practices to maintain competitive edge.
- Coordinate with cross-functional teams (design, sales, logistics) to ensure seamless campaign execution.
- Conduct A/B testing on ad creatives, captions, and targeting to maximize effectiveness.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) in e-commerce, social media marketing, or digital advertising, with a focus on TikTok.
- Strong portfolio of TikTok content creation and campaign management.
- Proficiency in TikTok Ads Manager, analytics tools (e.g., Google Analytics, TikTok Analytics), and video editing software.
- Excellent written and verbal communication skills in English.
- Data-driven mindset with the ability to interpret insights and adjust strategies accordingly.
- Creative thinker with a knack for storytelling and trend-spotting.
- Ability to work independently and in a team, with strong project management skills.