job description
Elevate your career in the heart of luxury hospitality with Marina Bay Sands as a Senior Executive, Social Media Analyst. This is your opportunity to blend your passion for digital storytelling with the art of world-class guest experiences in one of Asiaâs most iconic destinations.
In this dynamic role, you will spearhead our social media strategy to amplify brand presence, engage global audiences, and drive meaningful connections with our discerning clientele. Based in the vibrant cultural hub of Bali, youâll collaborate with a team of industry leaders to craft compelling narratives that showcase the unparalleled luxury, innovation, and excitement of Marina Bay Sands.
Whether youâre analyzing performance metrics, conceptualizing viral campaigns, or fostering community growth, your work will directly shape how the world perceives one of the most prestigious names in hospitality. Join us and turn your expertise into impactâwhere every post, story, and interaction contributes to an unforgettable guest journey.
Responsibility
- Develop and execute a data-driven social media strategy aligned with Marina Bay Sandsâ brand voice and business objectives.
- Create, curate, and manage high-impact content across platforms (Instagram, LinkedIn, Facebook, TikTok, etc.) to boost engagement and conversions.
- Monitor and analyze KPIs (reach, engagement, ROI) using tools like Google Analytics, Hootsuite, or Sprout Social, and present actionable insights.
- Collaborate with marketing, PR, and creative teams to ensure cohesive storytelling across digital and traditional channels.
- Identify and leverage emerging trends in social media, influencer partnerships, and digital hospitality to maintain a competitive edge.
- Manage community interactions, respond to inquiries, and escalate feedback to enhance guest satisfaction.
- Optimize paid social campaigns, including budget allocation, A/B testing, and performance tracking.
- Train and mentor junior team members on best practices in social media management and analytics.
Qualifications
- Bachelorâs degree in Marketing, Communications, Digital Media, or a related field. Masterâs degree is a plus.
- Minimum 5 years of experience in social media management, with at least 2 years in a senior or analytical role.
- Proven track record of growing social media presence for luxury brands, hospitality, or tourism sectors.
- Expertise in analytics tools (e.g., Google Analytics, Meta Business Suite, Tableau) and content creation tools (Canva, Adobe Creative Suite).
- Strong understanding of SEO, SEM, and digital marketing principles to enhance organic and paid performance.
- Exceptional written and verbal communication skills in English; multilingual abilities (e.g., Mandarin, Indonesian) are advantageous.
- Creative thinker with a keen eye for detail and a passion for storytelling through visual and written content.
- Ability to thrive in a fast-paced, collaborative environment with a focus on results and innovation.