job description
Join OOm Pte Ltd as a Senior Digital Marketing Executive and take the lead in driving impactful digital marketing strategies across Bali’s vibrant business landscape. In this dynamic role, you will optimize paid media campaigns, analyze performance metrics, and spearhead lead generation initiatives to elevate our brand’s digital presence. If you are a data-driven marketer with a passion for innovation and a track record of success, this is your opportunity to make a significant impact in a fast-paced, collaborative environment.
Based in the heart of Bali, you’ll work with a diverse team to execute cutting-edge digital marketing strategies that deliver measurable results. From crafting compelling ad creatives to refining targeting strategies, your expertise will be instrumental in shaping our digital footprint and driving business growth.
Responsibility
- Develop and execute data-driven digital marketing campaigns across multiple platforms, including Google Ads, Meta, and LinkedIn.
- Optimize paid media strategies to maximize ROI, conversion rates, and lead generation.
- Conduct in-depth performance analysis using tools like Google Analytics, SEMrush, and HubSpot to refine campaigns.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
- Create and manage A/B testing for ad creatives, landing pages, and email campaigns to enhance engagement.
- Monitor industry trends and competitor activities to identify new opportunities for growth.
- Prepare detailed reports on campaign performance, insights, and recommendations for stakeholders.
- Lead initiatives to improve SEO, SEM, and social media strategies for increased organic reach.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3-5 years of experience in digital marketing, with a focus on paid media and performance analysis.
- Proven expertise in managing Google Ads, Meta Ads, and other digital advertising platforms.
- Strong analytical skills with proficiency in Google Analytics, SEMrush, or similar tools.
- Excellent communication and project management skills to lead cross-functional initiatives.
- Experience with CRM systems (e.g., HubSpot, Salesforce) and marketing automation tools.
- Creative mindset with a knack for crafting compelling ad copy and visual content.
- Certifications in Google Ads, Meta Blueprint, or HubSpot are a plus.