job description
Are you a data-driven digital marketer with a passion for crafting high-performing paid advertising campaigns? Hasbul Brothers is looking for a dynamic Paid Ads Specialist to join our innovative team in Bali! In this role, you'll leverage your expertise in platforms like Google Ads, Meta Ads, and TikTok Ads to drive measurable results, optimize ad spend, and scale our digital marketing efforts.
As part of our growing marketing team, you'll collaborate with cross-functional stakeholders to develop targeted ad strategies, analyze performance metrics, and refine campaigns for maximum ROI. If you thrive in a fast-paced environment and love turning data into actionable insights, this is the perfect opportunity for you!
Join us in beautiful Bali and take your career to the next level while enjoying a vibrant work culture and stunning surroundings.
Responsibility
- Develop, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
- Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
- Monitor and analyze KPIs (CTR, CPC, ROAS, etc.) to refine strategies and maximize ROI.
- Collaborate with the marketing team to align paid ads with broader digital marketing initiatives.
- Create compelling ad copy and visuals that resonate with target audiences.
- Stay updated on industry trends and platform algorithm changes to maintain competitive advantage.
- Prepare detailed reports on campaign performance and present insights to stakeholders.
- Manage ad budgets efficiently to ensure optimal allocation and cost-effectiveness.
Qualifications
- Proven experience (2+ years) in managing paid advertising campaigns with measurable success.
- Proficiency in Google Ads, Meta Ads Manager, and TikTok Ads (certifications are a plus).
- Strong analytical skills with experience in Google Analytics, Google Tag Manager, or similar tools.
- Excellent written and verbal communication skills for crafting high-converting ad copy.
- Ability to work independently and collaboratively in a remote or hybrid setting.
- Familiarity with SEO principles and how they intersect with paid advertising.
- Creative mindset with a data-driven approach to problem-solving.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).