job description
Join PT Arifindo Adiwarna Ariajaya as a Senior Digital Marketing Specialist in the vibrant heart of Bali! We are seeking a dynamic and results-driven professional to lead our digital marketing initiatives, driving brand awareness, engagement, and revenue growth across multiple channels.
Based in Canggu, Ubud, or Denpasar, you will have the opportunity to work in a collaborative, fast-paced environment while enjoying Bali’s unique work-life balance. This role is perfect for a strategic thinker with a passion for data-driven marketing, creative storytelling, and cutting-edge digital trends.
As a key member of our team, you will develop and execute high-impact digital campaigns, optimize performance marketing strategies, and leverage analytics to refine our approach. Whether you're a local expert or an international professional looking to relocate, this is your chance to make a meaningful impact in one of Southeast Asia’s most exciting markets.
Responsibility
- Develop and implement comprehensive digital marketing strategies to increase brand visibility, engagement, and conversions.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) with a focus on ROI and KPIs.
- Oversee SEO/SEM initiatives to improve organic search rankings and drive targeted traffic.
- Create and curate content marketing plans, including blogs, social media, email, and video, aligned with brand voice.
- Analyze performance metrics using Google Analytics, CRM tools, and marketing automation platforms to inform data-driven decisions.
- Collaborate with cross-functional teams (design, sales, product) to ensure cohesive messaging and campaign execution.
- Stay ahead of digital marketing trends, tools, and best practices to maintain a competitive edge.
- Monitor and manage the marketing budget, ensuring cost-effective allocation across channels.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s a plus).
- Minimum 5+ years of experience in digital marketing, with at least 2 years in a senior or leadership role.
- Proven track record of managing paid ad campaigns (Google Ads, Facebook/Instagram Ads, etc.) with measurable results.
- Strong expertise in SEO, SEM, content marketing, and social media strategy.
- Proficiency in Google Analytics, SEMrush, Ahrefs, HubSpot, or similar tools.
- Excellent analytical, communication, and project management skills.
- Experience working in e-commerce, SaaS, or B2B/B2C industries is a plus.
- Fluency in English (written and verbal); Indonesian language skills are advantageous.