job description
Join The Fullerton Hotels and Resorts, a global icon of luxury hospitality, as a Marketing Communications Executive in the breathtaking landscapes of Bali. This is a unique opportunity to shape the narrative of one of the worldâs most prestigious hotel brands while immersing yourself in a dynamic, culturally rich environment.
In this role, you will be the driving force behind the hotelâs marketing and client communications strategies, crafting compelling stories that elevate our brand across public relations, media relations, and digital platforms. Your expertise in copywriting, content creation, and collateral development will ensure our messaging resonates with discerning travelers, partners, and the global media.
Baliâs vibrant tourism industry offers an unparalleled backdrop for creative professionals. Whether youâre collaborating with international journalists, designing impactful campaigns, or refining our brand voice, your work will directly contribute to the success of a legacy hospitality brand in one of the worldâs most sought-after destinations.
If youâre a strategic thinker with a passion for storytelling and a flair for luxury branding, we invite you to bring your vision to life in paradise.
Responsibility
- Develop and execute integrated marketing and communications strategies to enhance brand visibility and reputation in Baliâs competitive hospitality market.
- Manage public and media relations, including press releases, media inquiries, and journalist visits, to secure high-impact coverage.
- Create engaging copy and content for brochures, websites, social media, and promotional materials, ensuring alignment with brand guidelines.
- Collaborate with cross-functional teams (Sales, Events, Digital) to produce cohesive campaigns that drive bookings and guest engagement.
- Monitor industry trends and competitor activities to identify opportunities for innovative storytelling and differentiation.
- Organize and coordinate brand events, press conferences, and familiarization trips for media and influencers.
- Oversee the production of visual and written collateral, working with designers, photographers, and videographers to maintain brand consistency.
- Analyze campaign performance using KPIs and analytics tools, providing actionable insights to refine strategies.
Qualifications
- Bachelorâs degree in Marketing, Communications, Journalism, or a related field; a masterâs degree is a plus.
- Minimum 3-5 years of experience in marketing, PR, or communications, preferably within the hospitality, luxury, or travel industry.
- Proven track record in copywriting, media relations, and content creation with a portfolio of published work.
- Exceptional written and verbal communication skills in English; proficiency in Indonesian or other languages is advantageous.
- Strong understanding of digital marketing tools (e.g., CMS, SEO, social media platforms, email marketing).
- Experience managing press events, media partnerships, and crisis communications.
- Creative mindset with the ability to adapt messaging for diverse audiences, from luxury travelers to B2B partners.
- Self-motivated, detail-oriented, and able to thrive in a fast-paced, multicultural environment.