job description
Join Fame.Dish Inc. as a Restaurant Marketing Specialist and play a pivotal role in shaping the brand identity and digital presence of our growing restaurant portfolio in Bali. This dynamic position offers the opportunity to lead innovative marketing campaigns, drive customer engagement, and support the launch of new locations across some of Bali’s most vibrant areas, including Canggu, Ubud, and Denpasar.
As part of our team, you will develop and execute multi-channel marketing strategies, from social media and content creation to local partnerships and promotional events. Your expertise will help elevate our brand, attract new customers, and foster loyalty among existing patrons. With a focus on data-driven decision-making and creative storytelling, you’ll collaborate closely with cross-functional teams to ensure our marketing efforts align with business goals and deliver measurable results.
If you’re a passionate marketer with a flair for hospitality and a desire to make an impact in a fast-paced, international setting, this is your chance to grow with a forward-thinking company in one of the world’s most exciting culinary destinations.
Responsibility
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive customer acquisition across social media, email, and web platforms.
- Create and manage engaging content, including graphics, videos, and copy, tailored to our target audience in Bali’s competitive hospitality market.
- Lead new store launch campaigns, coordinating pre-opening buzz, grand opening events, and post-launch engagement initiatives.
- Monitor and analyze marketing performance metrics (e.g., ROI, engagement rates, conversion rates) and adjust strategies to optimize results.
- Collaborate with local influencers, food bloggers, and media outlets to amplify brand reach and credibility.
- Oversee brand consistency across all marketing materials, ensuring alignment with company values and aesthetic standards.
- Provide executive support by preparing reports, presentations, and market research to inform strategic decisions.
- Manage promotional partnerships and co-marketing opportunities with hotels, tour operators, and other local businesses.
Qualifications
- Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
- Minimum 3 years of experience in digital marketing, preferably within the restaurant or hospitality industry.
- Proven track record of successful social media management (Instagram, Facebook, TikTok, etc.) and content creation.
- Strong analytical skills with experience using tools like Google Analytics, Meta Business Suite, or similar platforms.
- Excellent written and verbal communication skills in English; proficiency in Indonesian is a plus.
- Creative thinker with a data-driven approach to campaign development and optimization.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Familiarity with SEO, SEM, and email marketing best practices.