job description
Join PT Sumber Boga Indonesia as a Restaurant & Lifestyle Marketing Specialist and play a pivotal role in shaping the brand identity and customer experience of our premium dining and lifestyle venues across Bali’s most vibrant locations, including Canggu, Ubud, Denpasar, and beyond.
In this dynamic role, you will develop and execute innovative marketing strategies to attract and retain discerning clientele, elevate our brand presence, and drive revenue growth. Your creativity, analytical skills, and passion for the hospitality industry will be key to crafting compelling campaigns, managing digital and traditional marketing channels, and fostering partnerships that enhance our reputation as a leader in Bali’s culinary and lifestyle scene.
This is a unique opportunity to work in a fast-paced, collaborative environment where your ideas will directly impact the success of our establishments. If you thrive in a role that blends strategic thinking with hands-on execution, we’d love to hear from you.
Responsibility
- Develop and implement data-driven marketing strategies to promote restaurant and lifestyle brands across Bali, including digital, social media, and offline campaigns.
- Manage and optimize social media platforms (Instagram, Facebook, TikTok, etc.) to increase engagement, followers, and brand loyalty.
- Collaborate with chefs, managers, and designers to create compelling content, including menus, promotions, and event materials.
- Plan and execute events, collaborations, and influencer partnerships to boost visibility and attract high-value customers.
- Monitor and analyze KPIs and ROI of marketing activities, adjusting strategies to maximize performance and cost-efficiency.
- Conduct market research to identify trends, competitor activities, and customer preferences in Bali’s hospitality sector.
- Oversee local SEO and online reputation management to ensure high visibility on Google, TripAdvisor, and other platforms.
- Coordinate with sales teams to develop loyalty programs, promotions, and packaging deals that drive repeat business.
Qualifications
- Bachelor’s degree in Marketing, Business, Hospitality, or a related field; relevant experience may substitute for formal education.
- Minimum 3 years of experience in marketing, preferably within the restaurant, hospitality, or lifestyle industry.
- Proven track record of successful digital marketing campaigns, including social media, email, and SEO.
- Strong creative and analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills in English; proficiency in Indonesian is a plus.
- Experience with content creation tools (Canva, Adobe Suite) and analytics platforms (Google Analytics, Meta Business Suite).
- Familiarity with Bali’s market dynamics and a passion for the local food, beverage, and lifestyle scene.
- Ability to work independently and collaboratively in a fast-paced, multicultural environment.