job description
Are you a dynamic and results-driven Modern Trade Marketing Specialist looking to make an impact in a fast-paced, innovative environment? Our client, a forward-thinking company, is seeking a strategic thinker to plan, develop, and execute cutting-edge trade marketing programs that drive sales growth and elevate brand presence in Bali’s competitive market.
In this role, you will collaborate with cross-functional teams to manage key accounts, optimize in-store visibility, and implement data-driven marketing strategies tailored to modern retail channels. Your expertise in trade marketing will be instrumental in enhancing customer engagement, boosting market share, and delivering measurable business results.
Based in the vibrant and culturally rich regions of Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung, this position offers a unique opportunity to work in one of Southeast Asia’s most dynamic markets while enjoying Bali’s unparalleled lifestyle and professional growth.
Responsibility
- Develop and execute modern trade marketing strategies to drive sales, brand awareness, and customer loyalty in key retail channels.
- Manage and nurture relationships with key accounts, distributors, and retail partners to ensure alignment with business objectives.
- Design and implement in-store promotions, merchandising plans, and trade activations to maximize product visibility and sales performance.
- Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement.
- Collaborate with sales, marketing, and supply chain teams to align trade marketing initiatives with overall business goals.
- Monitor and analyze KPIs, sales data, and campaign performance to optimize strategies and report insights to stakeholders.
- Negotiate and manage trade budgets, incentives, and promotional allowances to ensure cost-effective execution.
- Stay updated on industry best practices, digital trade tools, and emerging technologies to enhance marketing effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced certification is a plus.
- Minimum 3-5 years of experience in trade marketing, FMCG, or retail, with a focus on modern trade channels.
- Proven track record of driving sales growth and managing key accounts in a competitive market.
- Strong analytical skills with proficiency in data interpretation, market research, and performance metrics.
- Excellent communication, negotiation, and stakeholder management skills.
- Experience in budget planning, promotional strategy, and trade spend optimization.
- Familiarity with digital trade tools, CRM systems, and retail analytics platforms is highly desirable.
- Ability to work in a fast-paced, multicultural environment with a proactive and solution-oriented mindset.