job description
Join BruntWork as a Remote Email & SMS Marketing Specialist and drive high-impact campaigns for a leading US loan brokerage. In this role, youâll leverage GMass and other cutting-edge tools to transform cold leads into warm, qualified opportunities while optimizing engagement, open rates, and deliverability.
This is a fully remote, part-time position perfect for digital marketers with a passion for lead nurturing, automation, and data-driven strategies. Youâll work in a dynamic, results-oriented environment, collaborating with a US-based team to refine messaging, segment audiences, and scale outreach efforts.
If you thrive in a fast-paced setting, have a knack for crafting compelling copy, and love analyzing campaign performance to drive continuous improvement, this is your chance to make a measurable impactâfrom the comfort of Baliâs most vibrant locations.
Responsibility
- Develop, execute, and optimize email and SMS marketing campaigns using GMass and other automation tools to nurture cold leads into qualified prospects.
- Segment and personalize outreach lists to improve open rates, click-through rates (CTR), and conversion rates.
- Monitor and analyze campaign performance metrics (deliverability, bounce rates, engagement) and implement data-driven adjustments.
- Collaborate with the US-based team to align messaging with loan brokerage value propositions and compliance requirements.
- A/B test subject lines, content, and send times to maximize campaign effectiveness.
- Ensure all communications adhere to CAN-SPAM, TCPA, and GDPR regulations.
- Maintain and clean email/SMS databases to reduce spam complaints and improve sender reputation.
- Provide regular reports on KPIs, ROI, and lead quality to stakeholders.
Qualifications
- Proven experience (2+ years) in email and SMS marketing, preferably in finance, lending, or lead generation.
- Hands-on experience with GMass, Mailchimp, HubSpot, or similar email automation platforms.
- Strong copywriting and editing skills with the ability to craft persuasive, error-free messages.
- Familiarity with CRM systems (e.g., Salesforce, Zoho) and lead tracking tools.
- Analytical mindset with proficiency in Google Analytics, Excel, or data visualization tools.
- Excellent English communication skills (written and verbal) for US-based client interactions.
- Self-starter with the ability to work independently in a remote, part-time capacity.
- Knowledge of compliance standards (CAN-SPAM, TCPA) is a plus.