job description
Join Zuspresso as a Regional Senior CRM Specialist and take the lead in shaping user retention and engagement strategies for the ZUS App across dynamic emerging markets. Based in the vibrant hubs of BaliâCanggu, Ubud, Denpasar, or surrounding areasâyouâll design and execute end-to-end CRM campaigns that drive loyalty, reduce churn, and maximize customer lifetime value.
In this pivotal role, youâll collaborate with cross-functional teams to leverage data-driven insights, personalize user experiences, and optimize multi-channel communication (email, push notifications, in-app messaging, and SMS). Your expertise will directly impact the growth of ZUS Appâs user base in high-potential markets, ensuring seamless onboarding, re-engagement, and long-term satisfaction.
If youâre a strategic thinker with a passion for customer-centric marketing and a track record of scaling CRM programs, this is your opportunity to make a tangible difference in a fast-paced, innovative environment.
Responsibility
- Develop and execute data-driven CRM strategies to boost user retention, engagement, and monetization across emerging markets.
- Design and deploy multi-channel campaigns (email, push, in-app, SMS) tailored to user segments and lifecycle stages.
- Analyze user behavior, A/B test campaigns, and optimize performance using CRM tools (e.g., Braze, HubSpot, Salesforce Marketing Cloud).
- Collaborate with product, marketing, and data teams to align CRM initiatives with business goals and user needs.
- Monitor KPIs (e.g., retention rate, open/click-through rates, conversion) and present actionable insights to stakeholders.
- Localize content and messaging to resonate with diverse audiences in new markets.
- Automate workflows to streamline user journeys, from onboarding to re-engagement.
- Stay ahead of CRM and MarTech trends to innovate and scale best practices.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in CRM, digital marketing, or customer engagement, with at least 2 years in a senior or regional role.
- Proven success in end-to-end CRM campaign management for mobile apps or SaaS platforms.
- Proficiency in CRM platforms (e.g., Braze, HubSpot, Iterable) and analytics tools (Google Analytics, Mixpanel).
- Strong SQL and data analysis skills to extract and interpret user insights.
- Excellent written and verbal communication skills in English; multilingual abilities are a plus.
- Experience in emerging markets or Southeast Asia is highly desirable.
- Creative problem-solver with a customer-first mindset and a results-driven approach.