job description
Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) and lead our financial services marketing strategy in Bali. This is a unique opportunity to drive brand growth, customer acquisition, and digital transformation in a dynamic market. With a focus on clear BI Checking and financial compliance, you will shape our marketing vision while ensuring regulatory adherence.
Based in Denpasar, Bali, this role offers a competitive salary, a collaborative work environment, and the chance to make a significant impact in the financial sector. If you are a strategic thinker with a passion for finance and marketing, we want to hear from you!
Responsibility
- Develop and execute a comprehensive marketing strategy to drive brand awareness and customer acquisition in the financial services sector.
- Lead digital marketing initiatives, including SEO, SEM, social media, and content marketing, to enhance online visibility.
- Oversee market research and competitive analysis to identify trends and opportunities for growth.
- Ensure compliance with financial regulations, including clear BI Checking standards, in all marketing campaigns.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Manage brand reputation and customer engagement through effective PR and communication strategies.
- Monitor and analyze marketing performance metrics to optimize campaigns and ROI.
- Drive innovation in financial product marketing to attract and retain customers.
Qualifications
- Bachelor's degree in Marketing, Business, Finance, or a related field; MBA preferred.
- Proven experience (5+ years) in a senior marketing role, preferably in financial services or fintech.
- Strong understanding of financial regulations, including BI Checking compliance.
- Expertise in digital marketing, SEO, and data-driven campaign management.
- Excellent leadership and team management skills.
- Analytical mindset with the ability to interpret market data and trends.
- Outstanding communication and stakeholder management abilities.
- Fluency in English and Indonesian is a plus.