job description
Are you a dynamic and creative Marketing Executive passionate about elevating restaurant brands in Baliās vibrant hospitality scene? Our client, a growing culinary establishment, is seeking a results-driven professional to spearhead promotions, social media strategies, and impactful campaigns that boost brand awareness and drive sales.
Based in the heart of Baliāwith opportunities in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badungāyouāll play a pivotal role in shaping the restaurantās digital and offline presence. From crafting engaging content to analyzing campaign performance, your expertise will directly contribute to business growth in one of the worldās most competitive tourism markets.
This contract-based role offers the chance to work in a fast-paced, innovative environment where your ideas will make a tangible difference. If you thrive in collaborative settings and have a knack for storytelling through marketing, we want to hear from you!
Responsibility
- Develop and execute data-driven marketing strategies to enhance restaurant visibility and customer engagement across Baliās key locations.
- Manage social media platforms (Instagram, Facebook, TikTok, etc.), including content creation, scheduling, and community interaction to build a loyal following.
- Design and oversee promotional campaigns, collaborations, and events (e.g., pop-ups, influencer partnerships) to attract local and international diners.
- Monitor and analyze KPIs (e.g., engagement rates, conversion metrics) to optimize marketing spend and ROI.
- Create compelling copy, visuals, and multimedia content aligned with the restaurantās brand identity and target audience.
- Coordinate with chefs, managers, and external vendors to ensure consistent messaging and seamless campaign execution.
- Stay ahead of industry trends in F&B marketing, leveraging insights to innovate and outperform competitors.
- Prepare regular reports on marketing performance and present actionable recommendations to stakeholders.
Qualifications
- Bachelorās degree in Marketing, Communications, Business, or a related field; or equivalent experience.
- Proven experience (2+ years) in digital marketing, social media management, or F&B industry promotions.
- Strong portfolio showcasing successful campaigns, content creation, and brand growth (restaurant/hospitality experience is a plus).
- Proficiency in social media tools (e.g., Meta Business Suite, Canva, CapCut) and analytics platforms (Google Analytics, Insights).
- Excellent written and verbal communication skills in English; Indonesian language is advantageous.
- Creative thinker with a customer-centric approach and a passion for storytelling.
- Ability to work independently and collaboratively in a fast-paced, multicultural environment.
- Knowledge of SEO, email marketing, or paid advertising (Google Ads, Facebook Ads) is a bonus.