job description
Join Kapal Api Global, a leading name in Indonesia’s fast-moving consumer goods (FMCG) industry, as a Regional Key Account Executive for the Bali region. In this strategic role, you will drive sustainable growth and expand market share within the Modern Trade channel, including Large Key Accounts (LKA) and Modern Trade Independents (MTI).
As the face of our brand in Bali’s dynamic retail landscape, you will develop and execute account-specific strategies, foster long-term partnerships with major retailers, and ensure our premium products maintain a competitive edge. This is a high-impact position for a results-driven professional with a passion for sales, relationship management, and market expansion in one of Indonesia’s most vibrant tourism and retail hubs.
Based in Bali (with flexibility across Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), you’ll collaborate with cross-functional teams to align sales objectives with marketing, supply chain, and trade execution. Your efforts will directly contribute to revenue growth, brand visibility, and customer satisfaction in a region known for its diverse consumer base and rapid market evolution.
Responsibility
- Develop and implement account-specific sales strategies to achieve revenue targets and market share growth in the Modern Trade channel (LKA & MTI).
- Build and maintain strong relationships with key decision-makers at major retailers, distributors, and trade partners in Bali.
- Negotiate contracts, promotions, and trade terms to maximize profitability and volume growth.
- Monitor market trends, competitor activities, and customer insights to identify opportunities for business expansion.
- Collaborate with marketing, supply chain, and finance teams to ensure seamless execution of trade programs and promotions.
- Conduct regular business reviews with key accounts, presenting performance metrics and actionable recommendations.
- Ensure compliance with company policies and trade regulations while maintaining high ethical standards.
- Provide forecasting and reporting on sales performance, inventory levels, and market feedback to senior management.
Qualifications
- Bachelor’s degree in Business, Marketing, Sales, or a related field; MBA is a plus.
- Minimum 5 years of experience in Key Account Management or Modern Trade Sales, preferably in the FMCG industry.
- Proven track record of driving revenue growth and managing large-scale accounts in a competitive market.
- Strong negotiation, communication, and presentation skills with the ability to influence stakeholders at all levels.
- Deep understanding of retail dynamics, trade marketing, and category management in Modern Trade.
- Analytical mindset with proficiency in sales data analysis, forecasting, and reporting (Excel, CRM tools).
- Fluency in English and Indonesian; additional local language skills (e.g., Balinese) are advantageous.
- Willingness to travel frequently across Bali and occasionally to other regions for meetings and trade events.