job description
Join Petrie PR, a dynamic and innovative public relations agency specializing in travel and lifestyle brands, as our Public Relations Manager in the heart of Bali. This is an exciting opportunity to lead high-impact PR campaigns for a diverse portfolio of clients in one of the worldâs most vibrant and culturally rich destinations. If you are a strategic thinker with a passion for storytelling, media relations, and creating unforgettable brand experiences, we want you on our team!
In this role, you will be responsible for shaping and executing PR strategies that elevate our clients' presence in the travel and lifestyle sectors. Youâll work closely with our creative and account teams to deliver compelling narratives, secure top-tier media coverage, and build lasting relationships with journalists, influencers, and industry leaders. Baliâs thriving tourism and digital nomad scene provides a unique backdrop for crafting innovative campaigns that resonate globally.
As a key member of our team, youâll have the opportunity to collaborate with international clients, travel to stunning locations, and contribute to campaigns that inspire wanderlust and lifestyle aspirations. If you thrive in a fast-paced, creative environment and have a proven track record in PR, weâd love to hear from you!
Why Join Us?
- Work with a forward-thinking agency at the forefront of travel and lifestyle PR.
- Opportunity to live and work in Bali, a global hotspot for creativity and innovation.
- Collaborate with a talented team of PR professionals and creatives.
- Grow your career with exposure to international clients and projects.
- Enjoy a flexible and supportive work culture that values work-life balance.
Responsibility
- Develop and execute strategic PR campaigns for travel and lifestyle clients, ensuring alignment with brand objectives and market trends.
- Build and maintain strong relationships with media outlets, journalists, influencers, and industry stakeholders to secure high-impact coverage.
- Write and distribute press releases, media pitches, and thought leadership content to amplify client visibility.
- Monitor and analyze media coverage, providing insights and reports to clients and internal teams.
- Organize and manage press events, product launches, and experiential activations in Bali and beyond.
- Collaborate with cross-functional teams, including marketing, social media, and creative, to ensure integrated campaign execution.
- Stay ahead of industry trends, competitor activities, and emerging opportunities in the travel and lifestyle sectors.
- Provide counsel and guidance to clients on PR best practices, crisis communications, and reputation management.
Qualifications
- Minimum of 5 years of experience in public relations, with a focus on travel, hospitality, or lifestyle industries.
- Proven track record of securing top-tier media coverage and managing successful PR campaigns.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and pitches.
- Strong media relations skills and an established network of journalists, influencers, and industry contacts.
- Experience in crisis communications, reputation management, and stakeholder engagement.
- Ability to work in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.
- Fluency in English; additional languages are a plus.
- Bachelorâs degree in Public Relations, Communications, Marketing, or a related field.