job description
Are you a visionary content strategist ready to shape a brandās voice from the ground up? Feel Fresh Pte Ltd is seeking a dynamic Content Strategy & Marketing Specialist to lead our content initiatives across multiple platforms. This isnāt just another content roleāitās an opportunity to drive brand storytelling, engage audiences, and execute high-impact marketing campaigns in the vibrant markets of Bali.
As part of our team, youāll collaborate with cross-functional stakeholders to develop compelling narratives, optimize content performance, and elevate our digital presence. If you thrive in a fast-paced environment and have a passion for crafting data-driven content strategies, we want you at our table.
Join us in Baliās most inspiring locationsāCanggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badungāand be part of a brand that values creativity, innovation, and measurable results.
Responsibility
- Develop and execute a comprehensive content strategy aligned with brand goals and audience engagement.
- Create high-quality, SEO-optimized content across blogs, social media, email campaigns, and digital ads.
- Collaborate with design, marketing, and product teams to ensure cohesive brand messaging.
- Analyze content performance metrics and refine strategies based on data insights.
- Lead content calendar planning, ensuring timely and relevant publication across all channels.
- Conduct market research to identify trends, competitor strategies, and audience preferences.
- Optimize content for search engines and user experience to maximize reach and conversions.
- Mentor junior team members and foster a culture of continuous content improvement.
Qualifications
- Bachelorās degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (3+ years) in content strategy, digital marketing, or brand storytelling.
- Strong portfolio showcasing successful content campaigns and measurable results.
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and CMS platforms.
- Excellent writing, editing, and storytelling skills with a keen eye for detail.
- Experience with social media management, email marketing, and paid advertising.
- Ability to work independently in a remote or hybrid setting while meeting deadlines.
- Passion for innovation, creativity, and staying ahead of digital marketing trends.