job description
Join Pelita Jaya Group as a Digital Marketing Specialist in the heart of Bali and drive innovative marketing strategies to elevate our brand presence and business growth. This is a unique opportunity to work in a dynamic environment while enjoying the vibrant culture of Canggu, Ubud, or Denpasar.
As part of our team, you will develop and execute cutting-edge digital campaigns, analyze market trends, and optimize performance across multiple channels. Your creativity and data-driven approach will directly impact our success in a competitive market.
We offer a collaborative work environment, professional growth opportunities, and the chance to make a real difference in a fast-paced industry. If you are passionate about digital marketing and thrive in a results-oriented setting, we want to hear from you!
Responsibility
- Develop and implement comprehensive digital marketing strategies to increase brand awareness and lead generation.
- Manage and optimize paid advertising campaigns across Google Ads, social media, and other digital platforms.
- Create engaging content for websites, blogs, and social media channels to enhance audience engagement.
- Monitor and analyze key performance metrics (KPIs) to assess campaign effectiveness and ROI.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Conduct market research to identify trends, opportunities, and competitive insights.
- Optimize SEO/SEM strategies to improve organic search rankings and visibility.
- Stay updated with the latest digital marketing tools, technologies, and best practices.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in digital marketing, with a proven track record of successful campaigns.
- Proficiency in Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and social media platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills in English.
- Creative thinker with a passion for innovation and problem-solving.
- Experience with content management systems (CMS) and email marketing platforms is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.