job description
Are you a strategic and results-driven Product Marketing Manager with a passion for consumer electronics? Join our dynamic team to lead the Toshiba TV product marketing strategy across the ASEAN region, based remotely from the vibrant hubs of Bali, Indonesia.
In this high-impact role, you will define compelling selling points, develop go-to-market strategies, and drive product positioning to elevate Toshiba TV’s brand presence in a competitive market. Your expertise in market analysis, consumer insights, and cross-functional collaboration will be key to shaping the success of our product portfolio.
This is a unique opportunity to work with a global brand while enjoying the work-life balance of Bali’s inspiring environment. If you thrive in a fast-paced, innovative setting and have a proven track record in product marketing for consumer electronics, we’d love to hear from you.
Responsibility
- Develop and execute product marketing strategies for Toshiba TV in the ASEAN market, aligning with global brand guidelines.
- Identify and articulate key selling points, USPs, and competitive differentiators for Toshiba TV products.
- Conduct in-depth market research and consumer insights analysis to inform product positioning and messaging.
- Collaborate with sales, R&D, and regional teams to ensure seamless product launches and campaign execution.
- Create and manage marketing collateral, including product briefs, presentations, and digital content.
- Monitor and analyze product performance metrics, providing actionable recommendations for optimization.
- Lead cross-functional workshops to align stakeholders on product roadmaps and marketing priorities.
- Stay ahead of industry trends, competitor activities, and emerging technologies in the consumer electronics space.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- Minimum 3+ years of experience in product marketing, preferably in consumer electronics or FMCG.
- Proven track record in developing and executing go-to-market strategies for B2C products.
- Fluent in English (written and verbal); additional ASEAN languages are a bonus.
- Strong analytical and data-driven decision-making skills, with proficiency in tools like Google Analytics, Tableau, or similar.
- Excellent communication, storytelling, and presentation skills to engage diverse stakeholders.
- Experience working in ASEAN markets or with multinational teams is highly desirable.
- Self-motivated, adaptable, and able to thrive in a remote work environment.