job description
Join Panasonic, a global leader in innovation and technology, as a Product Marketing Executive in our dynamic Home Appliances division. Based in the vibrant hub of Canggu, Bali, you will play a pivotal role in driving the success of our market-leading products through strategic planning, impactful campaigns, and data-driven insights.
This is a unique opportunity to shape the future of home appliances in Southeast Asiaâs fastest-growing markets. Youâll collaborate with cross-functional teams to develop and execute marketing strategies that enhance brand visibility, drive sales, and deliver exceptional customer experiences. From product launches to competitive analysis, your expertise will be instrumental in positioning Panasonic as the preferred choice for consumers.
If youâre a passionate marketer with a knack for storytelling, a deep understanding of consumer behavior, and a drive to excel in a fast-paced environment, weâd love to hear from you. Elevate your career with a brand thatâs synonymous with quality, innovation, and trust.
Responsibility
- Develop and implement comprehensive sales and marketing plans for Panasonicâs home appliances portfolio, aligning with regional and global strategies.
- Lead the end-to-end execution of product launches, including market research, positioning, messaging, and go-to-market strategies.
- Conduct in-depth market analysis to identify trends, consumer needs, and competitive landscapes, translating insights into actionable strategies.
- Collaborate with product, sales, and creative teams to create compelling campaigns, promotional materials, and digital content.
- Manage product information systems, ensuring accuracy, consistency, and accessibility of data across all channels.
- Monitor and analyze campaign performance using KPIs, ROI metrics, and customer feedback to optimize marketing efforts.
- Build and maintain strong relationships with retailers, distributors, and media partners to amplify brand reach and sales.
- Stay ahead of industry innovations and consumer trends to recommend product enhancements and new market opportunities.
Qualifications
- Bachelorâs degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- Minimum 3-5 years of experience in product marketing, preferably in the consumer electronics or home appliances sector.
- Proven track record of successful campaign management, product launches, and market analysis.
- Strong analytical skills with proficiency in data tools (e.g., Google Analytics, CRM systems, or market research platforms).
- Excellent communication and presentation skills, with the ability to craft persuasive narratives for diverse audiences.
- Experience in digital marketing, including SEO, SEM, social media, and content marketing.
- Fluency in English is required; additional languages (e.g., Bahasa Indonesia) are a plus.
- Highly organized, detail-oriented, and able to thrive in a fast-paced, collaborative environment.