job description
Join Prism Tech as a Performance Marketing Manager and drive our digital growth in the vibrant heart of Bali! We're seeking a data-driven, creative marketer to lead our performance marketing initiatives, optimize campaigns, and scale our customer acquisition strategies. Based in Canggu, you'll work in a dynamic, collaborative environment with a team passionate about innovation and results.
In this role, you'll oversee multi-channel digital campaigns, analyze performance metrics, and implement strategies to maximize ROI. Whether you're optimizing ad spend, refining targeting, or testing new creatives, your work will directly impact our growth and brand presence in Southeast Asia.
Why Bali? Enjoy a work-life balance like no other—surf in the mornings, brainstorm in co-working spaces, and be part of a thriving expat and local tech community. Prism Tech offers competitive compensation, flexible work arrangements, and opportunities for professional development in one of the world's most inspiring locations.
Responsibility
- Develop and execute high-impact performance marketing strategies across paid social, search, display, and programmatic channels.
- Manage and optimize ad campaigns on platforms like Google Ads, Meta Ads, TikTok Ads, and LinkedIn to drive lead generation and conversions.
- Conduct A/B testing on ad creatives, landing pages, and audience segments to improve CTR, CPA, and ROAS.
- Analyze campaign performance using tools like Google Analytics, Google Data Studio, and internal dashboards to derive actionable insights.
- Collaborate with the creative and content teams to produce high-converting ad assets and messaging tailored to target audiences.
- Monitor industry trends, competitor activities, and emerging platforms to identify new growth opportunities.
- Manage budgets effectively, allocating spend to top-performing channels and scaling successful campaigns.
- Report on KPIs and present performance updates to stakeholders with clear, data-backed recommendations.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field. Advanced degrees or certifications (e.g., Google Ads, Meta Blueprint) are a plus.
- 5+ years of experience in performance marketing, with a proven track record of managing large-scale digital ad campaigns.
- Expertise in Google Ads, Meta Ads Manager, TikTok Ads, and other demand-generation platforms.
- Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and data visualization tools.
- Experience with attribution modeling, CRM systems, and marketing automation tools (e.g., HubSpot, Marketo).
- Excellent communication skills with the ability to present complex data in a clear, compelling manner.
- Creative thinker with a test-and-learn mindset, always looking for ways to innovate and improve.
- Ability to thrive in a fast-paced, remote-friendly environment with a results-driven approach.